Product Manager - Social Planner, Ad Manager

Responsibilities

• Own the end-to-end product strategy and roadmap for Social Planner, Blogs, and Ad Manager.
• Translate company and product vision into clear north-star metrics, long-term bets, and a sequenced 12-18 month roadmap.
• Identify and validate the most impactful problems to solve for our core customers (agencies, marketers, SMBs, etc. ).
• Evolve Ad Manager into a smarter, less API-dependent, more data-reliant, AI-driven system aligned with the long-term product vision.
• Design systems that use first-party and performance data to optimise campaigns, budgets, and targeting.
• Reduce fragility and over-reliance on external APIs by building intelligent abstractions and fallbacks.
• Integrate AI-driven recommendations, automation, and guardrails to improve campaign outcomes and reduce manual work.
• Define and track success metrics such as campaign performance, time-to-launch, and user adoption of smart features.
• Own Social Planner as a core flagship experience that can compete with other tools.
• UI and workflows (scheduling, approvals, calendar, collaboration, automations, comment management).
• Statistics and reporting (post-performance, account-level insights, content analytics).
• Controls for owners (permissions, approvals, governance, workspace controls).
• Partner with Design to deliver a clean, intuitive, and scalable UX, and ensure high-quality execution with Engineering.
• Make the High Level blogging experience seamless and familiar, comparable to platforms like Word Press, Wix, and Blogger.
• Modernises the editor experience into a full-featured, reliable, WYSIWYG-style (or block-based) editor.
• Introduces powerful AI-assisted workflows (content creation, outlines, rewrites, image suggestions, internal linking).
• Improves SEO tooling (on-page recommendations, metadata support, schema basics, publishing workflows).
• Ensure blogs integrate smoothly into the broader High Level ecosystem (funnels, websites, SEO, content strategy).
• Turn strategy into clear, prioritised roadmaps, well-defined problem statements, and detailed specs where needed.
• Run discovery (customer interviews, data analysis, experiments) to validate problems and solutions.
• Partner with Engineering to plan releases, manage scope, and ensure predictable and high-quality delivery.
• Work closely with Marketing, Sales, Support, and Customer Success to:
  Shape positioning, messaging, and GTM plans.
• Enable internal teams with the right documentation and training.
• Incorporate market/field feedback quickly into the roadmap.
• Directly mentor and grow two APMs into strong PM2s, with clear expectations, coaching, and feedback.
• Build a culture of data-informed, customer-obsessed, outcome-driven product management.
• Lead by example on craft: PRDs, problem framing, stakeholder management, and prioritisation.
• Evangelise best practices around experimentation, discovery, and continuous improvement.

• 9-12+ years of experience in Product Management, with at least 3+ years at Senior/Staff/Principal level owning complex product areas.
• Proven track record of shipping impactful products in B2B SaaS, ideally in:
  Marketing automation, Social media management, Advertising platforms, Content / CMS/blogging tools.
• Understanding of APIs, data flows, and system design at a conceptual level.
• Experience working with data/ML/AI-driven products is a strong plus.
• Deep experience with discovery and experimentation:
  Defining metrics, running A/B tests, analysing usage data, and validating hypotheses.
• Demonstrated ability to rebuild or significantly revamp complex UX flows (dashboards, editors, planners, calendars, etc. ).
• Experience mentoring and developing PMs/APMs, with examples of helping them level up.
• Excellent written and verbal communication skills; able to influence senior stakeholders and drive alignment.
• Comfortable operating in fast-paced, ambiguous, high-growth environments with multiple priorities.