Senior Manager, Digital & Social Media

WHO WE ARE:

Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West.

From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment!

We are seeking an experienced and highly motivated Senior Manager, Digital & Social Media to help shape, build, and execute social and digital content strategies across the Teton Ridge portfolio. This role is based in Fort Worth, Texas and operates on a remote-hybrid schedule. Reporting to the VP of Digital and Social Content, this role plays a key part in bringing our brands to life across social, web, and digital platforms with a strong focus on Western sports, rodeo, and lifestyle culture.

This role is ideal for a strategic thinker who thrives in execution. The Senior Manager will own day-to-day digital and social initiatives, translate big-picture strategy into compelling, platform-native content, and help drive growth, engagement, and fandom across our brands. The ideal candidate brings deep platform fluency, sharp creative instincts, and the confidence to make smart decisions in fast-moving environments, from live events to always-on content.

While this role is highly hands-on, it also serves as a leadership presence within the digital and social team by setting a strong example through execution, collaboration, and creative judgment.

Digital & Social Strategy

• Partner with the VP of Digital and Social Content to help develop and execute platform-specific social and digital strategies across the Teton Ridge portfolio.
• Translate broader strategy into actionable plans, content frameworks, and day-to-day priorities.
• Identify opportunities to evolve formats, storytelling approaches, and publishing strategies to drive growth and engagement.
• Stay current on platform trends, emerging formats, and algorithm shifts to inform creative and distribution decisions.

Social Media Execution

• Lead and contribute to the conceptualization, writing, scheduling, and publishing of high-volume social content across Instagram, Tik Tok, Facebook, You Tube, and Twitter/X.
• Ensure content is platform-native, timely, and aligned with brand voice, standards, and goals.
• Own or support content calendars, publishing workflows, and asset organization across brands.
• Oversee community engagement and audience interaction to build connection and fandom.

Content Creation & Production

• Capture high-quality, social-first content using iPhone for photo and video, particularly around live events, talent, and lifestyle moments.
• Create and or edit short-form 9:16 vertical content for Tik Tok, Instagram Reels, Facebook Reels, and You Tube Shorts.
• Apply strong judgment around use of trends, UGC, and social audio.
• Support real-time and live event coverage, including nights and weekends as needed.
• Create and or modify graphic templates using Photoshop or similar tools to support social and digital needs.

Collaboration & Team Support

• Act as a senior point of contact for day-to-day execution, supporting and guiding team members as needed.
• Collaborate closely with broadcast, sales, marketing, and partnerships teams to ensure alignment across campaigns and initiatives.
• Contribute to improving workflows, processes, and best practices across social and digital operations.

Digital Content & Copywriting

• Write and edit copy for social, web, and email newsletters.
• Support digital marketing initiatives, including content-driven campaigns and audience growth efforts.
• Ensure messaging is cohesive and consistent across platforms.

Performance & Optimization

• Monitor and analyze content performance across platforms, translating insights into optimization recommendations.
• Track KPIs related to engagement, growth, reach, and audience sentiment.
• Test and iterate on…