Search Engine Optimization Manager

Role Overview

Freeman+Leonard is seeking an SEO Manager for a retail consumer goods client.

This hybrid role in Plano, TX involves 4 days per week onsite. Advertising agency experience is preferred.

We’re seeking an experienced, strategic, and hands‑on SEO Manager to own and lead the full organic search strategy across a multi‑brand portfolio, spanning both eCommerce and lead‑generation sites. This role will be responsible for building and scaling an in‑house SEO center of excellence while transitioning execution from an agency‑led model.

This is a full‑time, direct‑hire opportunity with competitive compensation and benefits, including medical, dental, vision, 401(k), paid time off, employee discounts, and professional development support.

• Own SEO strategy, roadmap, and prioritization across a multi‑brand portfolio
• Hire, lead, and manage 1–2 SEO specialists
• Stay current on search engine algorithm updates, platform changes, and SEO best practices
• Lead AI Search and Answer Engine Optimization (AEO) initiatives to ensure strong visibility across emerging AI‑driven search and discovery platforms
• Continuously analyze and optimize rankings, keywords, internal and external linking, content performance, technical SEO, and competitive landscape
• Partner cross‑functionally with content, copywriting, engineering, site architecture, tagging, social, and link‑building teams to ensure all efforts align with SEO best practices
• Support product and category teams with SEO recommendations and ongoing optimization strategies
• Own reporting and performance tracking for organic search initiatives and outcomes
• Ensure high‑quality, optimized on‑site content, including metadata, category pages, articles, and blogs
• Conduct regular site audits and lead improvements to technical SEO, crawlability, indexing, and site structure
• Identify and remove technical and structural barriers that limit search engine visibility
• Build, evaluate, and scale internal and external link‑building strategies
• Monitor competitor strategies to identify new tactics and opportunities

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 6–9+ years of hands‑on SEO experience in complex, multi‑site or multi‑brand environments
• Deep understanding of how search engines crawl, index, and rank content, including international considerations
• Strong experience with tools such as SEMrush, Ahrefs, Screaming Frog, and similar platforms
• Advanced skills in keyword research, competitive analysis, and performance reporting
• Strong analytical skills with the ability to translate data into insights and action
• Excellent written and verbal communication skills
• High comfort level with Microsoft Office, especially Excel and Power Point
• Ability to thrive in a fast‑paced, collaborative environment