Personalization Analysis & Operations Manager - Retail​/E-commerce

Location / Compensation / Requirements

Location:

preferred candidate based in Dallas-Fort Worth metropolitan area (hybrid 2 days a week), but open to other US locations. Might require an in-person interview. Compensation: $60 - $70/hr W2 hourly. Requirements: must be authorized to work legally in the US without sponsorship, now or in the future.

Concord isn't your typical consulting firm; we are an execution company with a passion for making things happen. Our mission is to help clients enhance customer experiences, optimize operations, and revolutionize their product offerings through seamless integration, optimization, and activation of technology and data. We are purpose-built, merging the industry’s top specialty companies to amplify our Innovation Capabilities in analytics & AI, data management & engineering, UX and digital experience, and technical platform integration, automation & security engineering.

We are seeking a seasoned Personalization Specialist to join Concord, supporting our client in the retail/e-commerce vertical on large-scale initiatives. This role will be responsible for tracking and monitoring the effectiveness of personalization experiences and supporting the setup and measurement of new personalization tests, as well as supporting ongoing updates to personalization experiences.

• Accountable for coordinating the test and measurement setup and tracking of new personalization tests, as well as the tracking and reporting of the personalization tests and overall progress.
• Establish and maintain operations with digital business partners to personalize ongoing experiences like promo, SKU, and seasonal trends.
• Effectively prioritize new experimentation within the personalization operational roadmap and leverage data to guide ongoing development.
• Generate customer insights from data to guide the strategic direction of personalized experiences.
• Collaborate with digital business teams to build business hypotheses leveraging a deep understanding of customer behavior and strategize improvements to web performance.
• Identifying opportunities for optimization on personalization experiences.
• Work cross-functionally with many other departments to coordinate and execute operational needs and/or to set up a new or optimize an existing personalization experience.
• Supports two business units under the direction of the Personalization Strategy Lead.
• Work closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels.

• Bachelor’s degree in Mathematics, Business, Technology, or a related field.
• 5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies.
• 3-5 years of experience in web analytics, business analysis, or statistical background.
• Strong understanding of digital marketing channels, tools, and best practices.
• Data driven; must understand how to make decisions using performance metrics.
• GA4 experience is a plus.
• Ability to manage multiple priorities and thrive in a fast‑paced environment.
• Ability to create reports to share with leadership that succinctly inform on progress.
• Experience with data driven test and learn methodology and practice preferred.
• Experience with personalization platforms and technologies;
  Experience with Salesforce MCP preferred.

• Passionate Learner – inquisitive about the business; open to feedback and coaching, applies learning quickly; applies learning to improve processes and procedures, proactively shares learning with colleagues and leaders; realigning and reshaping projects.
• Flexible & Agile Adapter – responsive and open to change; works well with ambiguity; adapts to new plans or directions; keeps calm under pressure; perseveres to achieve the plan/task; doesn’t dwell on the past.
• Talent Builder – considers how we can create an inclusive culture; encourages input from others; invests time as an informal/formal coach or buddy; works to build a diverse team with the right skills and…