Finance Manager

Overview

Summary: The Finance Manager is a strategic contributor responsible for overseeing financial functions that support the organization’s commercial and operational objectives. This role drives financial performance across sales, marketing, and revenue management, while ensuring effective budget oversight and disciplined execution of commercial investments. Working in close partnership with the Director of Finance, General Manager, and cross-functional teams, including Sales, Marketing, and Operations, the Finance Manager provides financial leadership through planning, analysis, and reporting.

The role manages and tracks budgets for marketing, sales, travel and expense (T&E), and distributor investment, ensuring alignment with company goals and compliance with financial policies. Additionally, the Finance Manager leads the development and enhancement of reporting tools within existing systems to support data-driven decision-making. This position collaborates extensively with internal departments, shared service providers, vendors, distributors, and retail partners to ensure financial transparency, accountability, and strategic alignment across the business.

• Oversee the accuracy and completion of daily financial activities across sales, marketing, revenue management, and cost control, ensuring alignment with The Yuengling Company’s mission, values, and culture.
• Lead financial planning and analysis (FP&A) for commercial functions, including budgeting, forecasting, revenue and variance reporting.
• Support the preparation and review of monthly financial statements
• Revenue and analytical reporting, ensuring accuracy, timeliness, and consistency.
• Administer travel and expense (T&E) reporting systems, monitor spend trends, ensure policy compliance, and identify cost-saving opportunities.
• Manage sales and marketing budgets ensuring financial discipline and return on investment.
• Provide financial support to field sales and national accounts, including budget tracking, forecasting, and guidance.
• Oversee distributor investment (CPC) budgets and trade spend processes, ensuring alignment with financial targets and operational efficiency.
• In alignment with TYC’s Leadership Team, lead Revenue management function, overseeing FOB pricing, price promotions, and general increases in conjunction with analysis of pricing strategies, promotional effectiveness, and performance.
• Analyze price elasticity, volume trends, and margin performance to inform pricing decisions including tracking competitive pricing activity and market dynamics to identify risks and opportunities
• Analyze company revenue trends and activity to inform strategic decisions and scenario planning.
• Develop and maintain reporting tools within existing systems (e.g., ERP, Power BI, Excel) to enable data-driven decision-making and performance tracking.
• Establish and maintain financial controls to ensure accuracy and integrity of company results.
• Continuously monitor financial activity and implement process improvements to enhance operational performance.
• Build and track operating metrics to support departmental and company-wide objectives.
• Collaborate cross-functionally with internal departments, shared service providers, vendors, distributors, and retail partners to ensure financial transparency and accountability.
• Support financial processes related to accounts receivable, distributor billbacks, pricing administration, and budget tracking.
• Build a strong understanding of all business functions within The Yuengling Company to effectively support cross-functional planning and decision-making.
• Perform analysis on financial metrics, and insights to minimize financial risk and maximize profitability
• Evaluate effectiveness of spending, return on investment, and provide input on investment, budgeting and building profitable long-term growth
• Perform additional duties and responsibilities as requested, directed, or assigned

• Proficient in leveraging tools such as KARMA, VIP, Circana, and Power BI to generate actionable commercial insights.
• Extensive financial experience, preferably within the CPG industry, with strong capabilities in…