Admission Counselor

Job Summary

The Admission Counselor is a representative of TCU responsible for administering all aspects of the college search, recruiting and admissions process with prospective students, including direct contact with prospective students, parents, high school counselors, and teachers to communicate specifics about the academic and co‑curricular programs of TCU, encouraging prospective students to apply and evaluating and making decisions on undergraduate admissions to the University.

• Promotes the TCU educational experience by developing recruiting strategies; designing and implementing on‑campus and off‑campus programs; creating and editing informational and promotional publications; coordinating, implementing, and/or staffing programs and events; representing TCU at recruiting events; conducting special tours.
• Maintains up‑to‑date knowledge of TCU’s academic, spiritual, recreational, social, extra‑curricular, and financial aid programs and accurately communicates this information to prospective students and their families.
• Recruits students by conducting informational and evaluative interviews; advising prospective students on educational and career decisions. Manages public relations by answering/initiating calls to/from prospective students and families, maintaining rapport with students and families, high school administrators, counselors, teachers and TCU alumni; communicating application status, facilitating student enrollment and providing solutions to enrollment issues.
• Evaluates applicant transcripts and supporting documents; determining the prospective student’s educational needs and the appropriateness of a TCU education.
• Selects incoming first‑year students by evaluating applications for admission and scholarship consideration; making recommendations to the Admissions Committee on students to be admitted. Makes recommendations to scholarship committee for first‑year students and special programs (e.g. Chancellor’s Scholars).
• Serves as a liaison with one of TCU’s schools, colleges or special programs as assigned by providing analytics, details, presentations or information sessions for accurate representation of the admission process to prospective students applying to, or parents contacting, those schools or programs.
• Maintains up to date records and completes routine reports related to inquiries, recruitment, projections, conversions, personal schedule, travel, special programs and other data as requested.
• Monitors expenses by gathering and reporting travel and admissions programming expenses; facilitating and monitoring invoices and purchase orders, scheduling and reconciling expenditures.
• Serves as lead for high volume, high profile internal programmatic efforts related to recruiting prospective students and finalizing decision to enroll ages, plans and coordinates special recruitment events as assigned, including having an active presence at 30‑40 annual on‑and off‑campus preview days (e.g. Monday @ TCU, Experience TCU, Chancellor’s Scholars Weekends) and occasional weekends, including one Saturday or official TCU Holiday a semester.
• Directs matriculating freshman to appropriate campus resources to create seamless transition to TCU (e.g. housing, registrar, financial aid, first year experience, etc.).
• Transports promotional materials and marketing collateral to and from event locations.
• Performs other related duties as assigned.

• Bachelor’s Degree.

• Experience in higher education admissions, campus tour guides, peer advising, or related field, including as an undergraduate.
• Familiarity with analyzing and interpreting data.
• Proficient using and troubleshooting a variety of technology, hardware, meeting software, and A/V equipment.

• Valid Texas Driver’s License.
• Must be insurable under the university motor vehicle requirements.

• Proficiency in Slate or other CRM.
• Proficiency in Microsoft Office Suite and Zoom or other virtual meeting software.

• Knowledge of…