Marketing Coordinator

Paslay Group is the premier, full-service consulting firm providing Executive Program Management for complex capital development programs and enterprise-level business advisory strategies to increase revenue, control costs, improve performance, and ensure long-term success. Founded in 2006 by former industry executives, we bring deep expertise and a proven track record of delivering strategic results.

We are seeking a Marketing Coordinator/Proposal Writer to be responsible for developing high-quality, compliant, and compelling written responses to state, local government, and airport solicitations, including Requests for Proposals (RFPs), Requests for Quotations (RFQs), and Requests for Information (RFIs). This individual will collaborate closely with capture managers, subject matter experts, and executive leadership to articulate technical solutions, management approaches, and value propositions that align with solicitation requirements and evaluation criteria.

Your responsibilities will include:

• Managing and coordinating the proposal process from initial kick-off to final interview: developing proposal schedules and coordinating team members to ensure established deadlines are met, identifying and communicating risks.
• Identify and analyze government solicitations to determine requirements, evaluation factors, compliance elements, and win themes; search industry and government websites to identify potential business opportunities.
• Managing Deltek VantagePoint marketing module: maintain accuracy of lead/opportunity pipeline, client contact database, teaming partner history, and track proposal submittals, wins, and losses.
• Developing, writing, and editing proposal sections, including executive summaries, technical narratives, management plans, past performance, and resumes.
• Translating complex technical and operational concepts into clear, persuasive, and customer-focused content.
• Ensure proposal content is fully compliant with solicitation instructions, formatting requirements, and page limitations.
• Coordinating input from subject matter experts, graphics teams, and subcontractors to produce a cohesive final submission.
• Applying proposal best practices, including storyboarding, outlining, and iterative reviews (e.g., color team reviews).
• Editing and proofreading content for clarity, consistency, grammar, and alignment with corporate voice and branding; maintaining version control and adhering to proposal schedules and deadlines.
• Supporting post-submission activities, including responses to clarification requests and lessons-learned documentation.
• Maintaining marketing asset libraries: collecting and updating high-resolution project photography, technical project sheets, and standardized staff resumes with current credentials, certifications, and project experience.
• Coordinating updates to the company website and social media platforms (Linked In) to highlight new project wins, staff milestones, and integrated firm news.
• Assisting in the creation and production of non-proposal marketing materials, including "The Story" pitch decks, capabilities statements, and interview leave-behinds.
• Coordinating the firm's presence at industry conferences (AAAE, ACC, etc.), managing booth logistics, sponsorship requirements, and attendee lead-tracking.
• Supporting internal and external communications by drafting content for quarterly newsletters, town hall presentations, press releases, and post-acquisition brand transitions.
• Conducting targeted research on industry trends, competitor activities, and specific client "pain points" to support strategic BD efforts.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, Journalist, English, or a related field.
• Experience: 3 - 5 years of professional marketing/proposal experience, specifically within the AEC (Architecture, Engineering, Construction) industry.
• Software: Adobe Creative Suite:
  Advance proficiency in InDesign is non-negotiable (layout, master pages, style sets). Basic-to-intermediate skills in Photoshop and Illustrator.
• Microsoft Office:
  Expert-level Word and PowerPoint (for interview deck preparation).
• Technical Writing: Proven ability to interview technical Subject Matter Experts (SMEs) and ghost-write narratives that are both compliant and persuasive.
• Process Management: Demonstrated ability to manage multiple concurrent deadlines and coordinate complex "color team" review cycles with senior leadership using Shipley methodology or similar proposal management process.
• Location/Travel: Ability to work from our Fort Worth office for proposal production "war rooms" and travel occasionally for site visits or interviews.
• Federal & Local Procurement Literacy: Possess a deep functional understanding of government contracting terminology, formal acquisition processes (including RFQ/RFP/LOI phases), and strict adherence to solicitation compliance requirements.
• Editorial Excellence: Demonstrate exceptional written communication skills, with a mastery of technical editing and…