Director, Global Pharmaceutical Marketing

Director, Global Pharmaceutical Marketing page is loaded## Director, Global Pharmaceutical Marketing remote type:
Not applicable locations:
Fort Worth, Texastime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
March 27, 2026 (30+ days left to apply) job requisition :
R
- ** Director, Global Pharmaceutical Marketing
** At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a
** Director, Global Pharmaceutical Marketing
** supporting
** Global Pharmaceutical Franchise**, you will be trusted to help build and define Alcon’s global pharmaceutical business during a critical phase of growth. You will own global portfolio strategy, lead‑market launch frameworks, and cross‑asset commercialization strategy, while partnering closely with R&D and Business Development & Licensing (BD&L) to shape pipeline priorities and accelerate innovation. This is a rare opportunity to help build and define Alcon’s global pharmaceutical business at a pivotal moment of growth and transformation.

As Alcon continues to expand and elevate its pharmaceutical portfolio, this role will play a central leadership role in shaping how we develop strategy, launch innovation, and engage customers globally. This role requires a leader who combines strategic vision, analytical depth, and hands‑on execution to create new ways of working and unlock sustainable global growth. This will be out of our
** Fort Worth, TX
** office.
** In this role, a typical day will include:
**** Global Strategy & Portfolio Management
*** Serve as a central architect of the global pharmaceutical portfolio, contributing to achieving on/above‑target performance for the +$600M business, including priority brands in Glaucoma (Rocklatan, Rhopressa, Simbrinza) and Dry Eye (TRYPTYR and Eysuvis).
* Build portfolio scenarios integrating market dynamics, patient flows, competitive moves, supply/S&OP constraints, and payer policies; recommend resource allocations and trade-offs.
** Launch Excellence & Commercialization
*** Develop and deliver the commercial strategic playbook and partner to execute core assets through the commercial programming process.
* Operationalize launch blueprints, governance cadences, and readiness scorecards with KPIs to drive cross-functional discipline.
* Provide annual brand guidance to regional partners to inform local business plans.
* Serve as brand champion, ensuring customer insights inform positioning and segmentation.
** Insights, Forecasting & Analytics
*** Define best‑in‑class forecasting and scenario‑planning approaches for pharmaceutical assets, elevating how decisions are made across the organization.
* Conduct evidence-based market valuations and analogue benchmarking to inform lifecycle ambition and governance decisions.
* Analyze market trends, business performance, and competitive activity to guide global strategies and forecasts.
** Market Access, Pricing & HEOR
*** Help shape payer strategy for launch assets: value narrative, evidence needs with HEOR, pricing corridors, GTN modeling, distribution/Hub strategy, and pull-through plans.
* Define 3–5 year access plans integrated with annual brand planning; partner with Finance to align forecasts to latest market events and access assumptions.
** Innovation, BD&L & Voice of Customer
*** Be a key voice in shaping the future pipeline, partnering with BD&L and R&D to evaluate, prioritize, and integrate new pharmaceutical innovation into Alcon’s long‑term growth strategy.
* Lead customer positioning and segmentation; commission/design research to validate claims and messaging.
* Work with global strategic insights to identify unmet ECP and consumer needs; develop, test, and refine new products and claims.
* Collaborate with Digital/Analytics to implement digital marketing and…