Sales Development Program Sales Associate

Sales Associate – Sales Development Program

Here is an exciting opportunity to make your mark with United Rentals, the world's largest equipment rental provider. Join our Sales Development Program and grow your sales career with the industry leader, earning on‑the‑job training, real‑world experience and the chance to impact our bottom line.

Can be located anywhere across 1,200+ locations in North America. This role works in conjunction with local branches near you and is independent, requiring a driving distance to a branch.

• Sales Performance: improve time to productivity with automated learning paths and certify on execution and retention
• Coaching:
  
  provide a structured coaching environment where reps & managers conduct weekly 1:1 coaching
• Skills Development: gain confidence to handle any situation with video role‑plays, simulated sales scenarios, and field ride‑along
• Micro‑Learning: consistently distribute bite‑size content with engaging videos, quizzes & challenges
• Analytics: provide real‑time visibility to achievements, measure capabilities and knowledge gaps
• Gamification: engage and motivate teams with leaderboards & badges
• Sales Tools: access content through both internal & customer‑facing programs
• Artificial Intelligence: leverage descriptive & predictive intelligence to maximize engagement and proficiency

• Qualify and quantify the needs of our existing customer base using our CRM () and persuasive selling techniques.
• Validate and collect primary decision‑maker contact information and customer needs for sales and marketing campaigns.
• Leverage marketing & sales tools to identify and bring in new customers.
• Recover declining & dormant customers using our sales tools and United Rentals value proposition.
• Support and learn about branch operations.
• Accurately use United Rentals IT systems for quotes, rentals, reservations, and territory management.
• Coordinate with all branch departments to ensure customer satisfaction and communicate field issues to branch personnel.
• Work with ISR’s to provide solutions for equipment needs assessment, training, demonstrations, quotations, catalogs, and credit applications.
• Negotiate prices on equipment rentals and sales in accordance with pricing policies and procedures.
• Drive customer engagement at local events and promotions.
• Perform duties assigned by management.

• Bachelor's degree or equivalent experience.
• One year experience in a sales‑related role preferred.
• Proven planning, problem‑solving, and negotiation skills.
• Excellent interpersonal and communication skills.
• Proficient computer skills, including at least one year experience using Microsoft Office.
• Strong presentation skills with effective sales orientation.
• Strong teamwork and organizational skills.
• Valid driver’s license with an acceptable driving record – mandatory.
• Willingness and ability to relocate.

• Competitive pay and sales incentive structure.
• Paid parental leave.
• United Compassion Fund.
• Employee discount program.
• Career development and promotional opportunities.
• Additional vacation buy‑up program (U.S. only).
• Early wage access through Pay Activ (U.S. hourly only).
• Paid sick leave.
• An inclusive and welcoming culture.

United Rentals, Inc. is an Equal Opportunity Employer and makes employment decisions regardless of race, color, religion, sex, national origin, age, genetic information, citizenship status, veteran status, sexual orientation, gender identity, disability, or any other status protected by law. If you need a reasonable accommodation at any point in the application process, please contact  for assistance.

We proudly hire active‑duty members, veterans, reservists, and their families. The values that define your service—leadership, discipline, integrity, and teamwork—are the same values that drive our success.