Loyalty Programs Manager

Thank you for considering a career at Do it Best Group. Explore the opening below and get the application process started today.

Position: Loyalty Programs Manager

Location: Fort Wayne, IN

Job :2898

# of Openings:1

Loyalty Programs Manager

Location: Ft. Wayne
Division / Department: Marketing
Reports to: Director, Marketing Programs and Promotions
Travel: up to 25%

The Manager, Loyalty Programs will be within our Marketing organization. This role will lead the loyalty program strategy, roadmap, and KPIs for our True Value and Do it Best brands. This role will also partner across Marketing to ensure our branded loyalty programs are incorporated and represented in all channels and promotions.

• Lead loyalty program strategy.
• Lead loyalty program roadmap and continuous improvement.
• Lead the Go to Market (GTM) content for loyalty program execute at retail.
• Lead loyalty marketing team to ensure ongoing day-to-day operational success.
• Establish KPIs and measurement strategy for branded loyalty program.
• Track member/retailer (store level) ROI to ensure positive to promote retention and growth of the program.
• Review P&L to ensure loyalty programs drive revenue for the company.
• Partner with analytics team on consumer segmentation and action plans.
• Meet with loyalty team and marketing partners to review processes, vendors and functionality regularly for continuous improvement.
• Partner with marketing counterparts to ensure Rewards messaging is incorporated into other channels (brand, circulars, digital, ecomm, etc.).
• Drive continuous improvement initiatives around loyalty processes and functionality to support our members and retailers AND drive program ROI.

• Bachelor’s degree in related field (marketing, advertising, communications, merchandising, etc.) or equivalent work experience
• 7+ years of recent management of loyalty programs in retail
• Significant experience in executing rewards programs at retail in a digital environment with, but not limited to, functionality on an Ecommerce platform and mobile application along with communication execution through mobile push, SMS, online, POS, digital display, social, email, etc.
• Proficient in Microsoft Office tools (Outlook, Word, Excel, Powerpoint)
• 5+ years’ experience managing teams
• Experience managing vendor partners
• Experience working with and managing cross-functional teams

• Detail oriented
• Mastery of time management and project management
• Able to effectively action based on data and analytics
• Excellent written and verbal communication skills
• Ability to work with members/retailers as needed to support questions, feedback, etc.

• Working in an organization with multiple brands
• Having both retail and wholesale experience
• Working in a franchise or co-op model

• Full insurance benefits package including Medical, Dental, & Vision
• Paid time off to foster work/life balance
• Profit sharing
• Bonus Pay opportunities
• Retirement funding opportunities

We’re the only US-based, member-owned hardware, lumber, and building materials co-op in the home improvement industry. We proudly serve thousands of locations in over 50 countries, offering exceptional merchandise and services driving us to nearly $5 billion in annual sales. Our goal is to help our members grow and achieve their dreams.

Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role.

Serving others as we would like to be served

Making the best even better

Helping members grow and achieve their dreams

Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply.