Content Strategy Director

Purdue University Fort Wayne is currently seeking a fulltime, onsite Content Strategy Director (40491) in the Marketing Services Department. Content Strategy Director will work closely with Admissions, Enrollment Management, Academic Colleges, Student Life Athletics, and other campus partners.

• Develop and lead a comprehensive, university-wide content strategy that aligns with Purdue Fort Wayne's brand, strategic priorities, and enrollment goals.
• Serve as the creative lead for telling the Mastodon story across platforms, audiences, and campaigns.
• Lead storytelling initiatives that highlight students, alumni, faculty, staff, programs, and campus life.
• Oversee and contribute to the creation of written, visual, video, and photographic content.
• Assist with hands-on content generation when needed, including writing, editing, concept development, and creative direction.
• Supervise and support the social media team, setting clear expectations, priorities, and creative direction.
• Other duties as assigned.

• Bachelor's degree in marketing, communications, journalism, digital media, or a related field.
• Minimum of 5 years of progressive experience in content strategy, storytelling, or digital marketing.
• Demonstrated experience supervising or leading creative teams.
• Excellent writing, editing, and storytelling skills.
• Experience developing content for multiple platforms and audiences.
• Strong portfolio showcasing storytelling, content campaigns, and/or social media leadership.
• Free tuition through Purdue University Global.
• Fee remission for a traditional Purdue degree for yourself, your spouse, and your child(ren).
• Insurance starts on first day of employment.
• Generous Paid Time Off – additional PTO in December.
• Purdue will not sponsor employment authorization for this position.
• Resumes and cover letters that contain portraits or personal information are not permitted.
• A background check and misconduct screen will be required for employment in this position.
• A Motor Vehicle Records check will be required for this position.