Regional Admissions Counselor

Regional Admissions Counselor – Atlanta, GA

Fort Valley State University (FVSU), a state and land‑grant institution of the University System of Georgia

Fort Valley State University, the only 1890 land‑grant university in Georgia, is a comprehensive institution that provides an education to over 2,800 students, including graduate students. The university is located in the town of Fort Valley in Peach County, the original site of the state's peach industry. Its 1,365‑acre (5.52 km²) campus is Georgia's second‑largest public university in area.

Fort Valley State University is an affirmative action, equal opportunity institution and does not discriminate against applicants, students, or employees on the basis of race, gender, ethnicity, national origin, sexual orientation, religion, age, disability, or marital or veteran status.

We are seeking a bold, relationship‑driven Regional Admissions Counselor who thrives on connection, storytelling, and impact. Based in the Atlanta metropolitan area, this role is designed for a high‑energy recruitment professional who enjoys being on the road, building trust in communities, and serving as the face of Fort Valley State University across an expanded, high‑priority territory.

As a Regional Admissions Counselor, you will take ownership of your territory and operate with a high level of independence, strategy, and creativity. You will meet students where they are—in schools, communities, living rooms, and virtual spaces—helping them see themselves at FVSU and guiding them confidently through one of the most important decisions of their lives.

If you love travel, public speaking, mentorship, and watching students light up when they realize college is within reach, this role was built for you.

• Serve as an ambassador for Fort Valley State University by representing the institution at in‑person and virtual recruitment events across metro Atlanta and additional assigned out‑of‑state territories, including high schools, college fairs, community organizations, and special programs. You will proudly share the Wildcat story while building excitement, trust, and awareness.
• Take full ownership of assigned recruitment territory by developing, managing, and executing a comprehensive territory plan in collaboration with the Executive Director of Admissions and Recruitment. This includes travel planning, school visit strategy, yield initiatives, and enrollment goal tracking.
• Build and nurture authentic, long‑term relationships with prospective students, parents, high school counselors, teachers, administrators, alumni, and community partners through consistent outreach, presentations, and personalized follow‑up.
• Plan, coordinate, and support major recruitment and yield events such as Open House programs, admitted student days, regional receptions, and targeted outreach initiatives. Serve as a lead coordinator for select signature events that directly influence enrollment decisions.
• Lead intentional outreach campaigns using phone, email, text, and CRM tools to move students confidently through the admissions funnel from prospect to enrollment.
• Continuously assess territory performance and recruitment outcomes by reviewing data, identifying trends, and recommending creative strategies to improve reach, engagement, and conversion.

• Associate's degree required.
• Minimum of two years of professional experience in college admissions, student recruitment, advising, or documented leadership experience in a higher education environment.
• Demonstrated ability to manage a large, multi‑state recruitment territory with minimal supervision.
• Strong public speaking, presentation, and interpersonal communication skills with the ability to connect authentically with diverse student populations.
• Excellent organizational skills with the ability to manage competing priorities in a fast‑paced, travel‑intensive role.
• Demonstrated problem‑solving skills and ability to independently initiate, manage, and complete projects.
• Working knowledge of CRM systems and recruitment data management.
• Ability to collect, analyze, and interpret student prospect data with accuracy…