VP - Sales

VP – Sales

Join to apply for the VP - Sales role at Catalyst Corporate Federal Credit Union.

Full Time, Permanent Opportunity.

At Catalyst Corporate Federal Credit Union, our mission is to be a premier innovative corporate credit union, providing exceptional member value in an efficient, safe and sound manner. To accomplish this, we actively pursue talented individuals capable of making a positive impact on member credit unions, and we do our best to retain these employees. Among the ways we do this are generous benefits, a safe work environment and promotion of a strong work-life balance.

We believe in our employees’ success, and the average employee tenure of 14 years suggests that our employees feel the same way!

The Vice President of Sales is accountable for cultivating relationships with member credit unions and directing sales activities for the organization’s services. This leadership role manages the Sales Account Executives, Solutions Consultant, and Sales Operations team, driving achievement of annual sales goals.

The selection and guidance of highly skilled Sales Account Executives who embody corporate values are essential for cultivating robust client relationships and achieving consistent sales success. Strategic territory assignments, effective management, expertise across sales processes, and proficiency in presenting company services are instrumental to productive engagement and results. The Vice President of Sales additionally designs the incentive plan to recognize and reward contributions from the sales staff.

The Vice President of Sales ensures all team members are fully trained on the suite of services offered, guiding the development and delivery of training programs focused on the sales process for each product or service. For complex, high-value offerings, this role champions a tailored sales approach and focused client engagement to demonstrate value and secure business opportunities. Best practices from vendor partners may be adapted or new processes developed to align with Catalyst’s sales methodology and objectives.

This position oversees corporate strategic positioning during member solicitations, including the preparation of collateral materials, pricing strategies, proposals, and presentations. The Vice President of Sales is responsible for ensuring the sales team effectively communicates service value in client demonstrations.

Another key responsibility involves supervising the distribution and administration of membership documents, service contracts, and implementation forms. Accurate and competitive pricing presentations for credit union clients falls under this role’s purview. The Vice President of Sales also leads the Sales Support team in organizing responses to requests from the sales team and executive leadership, encompassing proposals, marketing resources, contracts, implementation forms, and custom price sheets, all maintained within the CRM database.

This role is tasked with delivering comprehensive, regular reports that detail sales activities by account executive, service type, and credit union, serving both internal analysis and board-level reporting needs. Monthly pipeline reports are required to include key metrics such as primary service sales achievements and account attrition. Additionally, throughout the year, supplementary reports are generated to support account executives in territory management and goal attainment, utilizing data from the CRM system.

The Vice President of Sales negotiates contracts and pricing, explains terms, manages requests for modifications, and responds directly to most inquiries, thereby minimizing external legal counsel dependence. By formulating comprehensive responses, this leader supports client communication and provides coaching to both sales and support teams on contract and pricing matters.

Collaboration with the Product Team and Marketing Department is essential, overseeing the creation of robust FAQs for complex services to equip sales staff with complete information. Sales Support is tasked with gathering and organizing competitive service and pricing intelligence within…