Digital and Content Marketing Specialist

Responsibilities

• Develop and execute digital marketing plan that integrates social media, email, advertising and content marketing to promote Schaeffler brand.
• Develop engaging, consistent content across channels, utilizing SEO/SEM for visibility, and manage content calendars and workflows for timely delivery.
• Maintain content calendar – planning and managing materials to ensure consistent publication and distribution.
• Monitor social media metrics and report findings.
• Manage campaigns, from running paid ad campaigns to providing ad performance analysis.
• Manage email marketing initiatives from campaign creation to performance tracking.
• Meet local and global key performance indicators (KPIs).
• Develop and create engaging content and templates for digital and offline channels such as websites, social media, intranet, and print.

• Bachelor’s degree in communications, marketing, business or other related field or equivalent qualification with demonstrated competency.
• Strong project management skills.
• Strong organizational skills.
• Strong written and verbal communication skills
• Minimum two years of experience.
• Willingness to travel is required. (20%).
• Applicants must be authorized to work in the US without employment VISA or other sponsorship.

• Experience with Google analytics, Salesforce and Sprinklr is preferred.