Marketing Manager

Overview

What if you could build a career where ambition meets innovation? At LPL Financial, we empower professionals to shape their success while helping clients pursue their financial goals with confidence.
What if you could have access to cutting-edge resources, a collaborative environment, and the freedom to make an impact? If you’re ready to take the next step, discover what’s possible with LPL Financial.

Job Overview: The LPL Financial Marketing Solutions department is seeking a Marketing Manager with a digital marketing background. In this position, you will manage a marketing delivery team and be the marketing point person for several LPL advisors. You will combine your knowledge of email marketing, social media, and website optimization with your business acumen to drive demand for our advisor’s services.

• Report to the Assistant Vice President, Marketing Solutions-Delivery.
• Manage a team of several marketing professionals.
• Work closely with several LPL advisors and connect regularly to drive retention and advisor satisfaction.
• Assist with onboarding new LPL advisors to the digital marketing program.
• Coach your team to develop and implement a marketing strategy for each advisor that is tailored to their target market(s).
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications.
• Work cross-functionally with design and content teams, as well as compliance to ensure content, brand, and messaging are approved.
• Monitor ROI and KPIs for your team’s advisors, including email CTR, social media engagement, and website traffic.
• Collaborate with internal partners and leadership to drive improvements and support initiatives within Marketing Solutions.
• Work with LPL’s current tools to integrate into the overarching plan.
• Provide feedback and enhancements from the advisors.

We want strong collaborators who can deliver a world-class client experience
. We are looking for people who thrive in a fast-paced environment
, are client-focused, team-oriented
, and are able to execute in a way that encourages creativity and continuous improvement
.

• 3-5 years’ experience in marketing and digital marketing.
• 1-3 years’ experience with coaching, management or leading a team.
• Solid understanding of ecommerce, PPC, SEO & SEM.
• Solid knowledge of inbound marketing tools, and web management.
• Good understanding of digital marketing tools such as Google Analytics, Google Ads, & marketing technology.

• Excellent project management skills.
• Working knowledge of web design principles, best practices, and content management platforms.
• Ability to development and execute sales and marketing strategies.
• Excellent written and verbal communication skills.

• Bachelor’s degree in marketing, communication, or related field.
• Financial services experience a plus, not required.
• CRM experience preferred, not required.

$84,550-$140,917/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.

Your recruiter will be happy to discuss all that LPL has to offer!

LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports over 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run…