YouTube Programming Manager; SportsLine/Sports Betting
Listed on 2026-02-05
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Sports/Fitness/Wellness
Sports Industry, Event Manager / Planner
#We Are Paramount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, and we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is…YOU! Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness.
Together, we co-create moments that matter – both for our audiences and our employees. You fuel our culture of purpose, passion, and collaboration. We’re in this together.
CBS Sports is seeking a Manager with experience and passion developing, distributing and monetizing programming that appeals to sports betting, predictive markets and fantasy audiences across streaming, You Tube, social and digital platforms!
The Sports Line Programming Manager is responsible for developing weekly, monthly, tentpole and seasonal content calendars that tie together live and on-demand video formats aimed at sports bettors and fantasy players. Additionally, working with stakeholders across digital, social and linear, the Sports Line Programming Manager will drive recurring performance and content meetings.
Possessing a deep knowledge of the betting and fantasy space, a collaborative workplace approach and a track record of developing high-impact content for You Tube and social will give candidates a leg up. Strong communication skills, a love for analytics-based decision making and the ability to provide feedback and reporting to multiple stakeholders will further drive success in this role.
- Develop overarching programming and distribution plans for Sports Line video content with a focus on You Tube and key distribution partners
- Collaborate with show producers to develop year‑round longform show programming calendars and distribution strategies across Sports Line channels
- Drive tentpole sports betting programming plans around events such as the Super Bowl, March Madness, Fantasy Football Draft Prep Season and golf majors
- Collaborate with social leads on original social programming plans and segment clipping strategies to drive brand and revenue growth across Sports Line You Tube and social channels
- Work with linear partners on cable distribution opportunities
- Partner with CBS Sports O&O product leads to integrate You Tube programming into consumer product experiences
- Collaborate with broadcast teams on programming initiatives throughout the season and distribution from linear programs
- Partner with business intelligence to develop recurring KPI reports on audience and revenue for stakeholders
- Drive Sports Line programming updates, reports and feedback loops in department meetings with key stakeholders
- Collaborate with business development on opportunities with sports books
- 3+ years experience in programming and/or content strategy
- Must be able to work occasional weekends and nights
- Experience managing or producing content for You Tube channels
- Deep knowledge of the sports betting and fantasy space
- Bachelor’s degree preferred
- Deep knowledge of sports, particularly football, basketball, golf and CBS Sports’ rights
- Strong familiarity with fantasy sports and betting audience trends
- Deep understanding of what works/doesn’t work on You Tube and social video platforms and the ability to communicate that to partners
- Having an editorial background is a benefit
- Strong attention to detail
- Strong interpersonal and communication abilities and experience working across teams in a media organization
- Strong ability to keep open lines of communication on a team
CBS Sports, a year‑round leader in cross‑platform sports coverage, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; college football, including the Big Ten ON CBS; college basketball, including the NCAA Division I Men’s Basketball Championship; golf, including The Masters®, PGA Championship and PGA TOUR; soccer, including the UEFA Champions League and NWSL; and CBS SPORTS SPECTACULAR.
In addition, the division includes CBS SPORTS NETWORK, the…
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