Sr. Media Planner

Overview

Media Services → Paid Search Coordinator. Fort Lauderdale, FL. Full-Time/Regular.

Overall Objective:
The Sr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. These responsibilities must be directed toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, POVs, and related media analyses.

• Work alongside offline integrated media planning and buying teams to provide digital insight for objectives and strategies applied to the overall client media plan; plan digital media campaign strategy in tandem with the traditional media team.
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns, including Digital Display (rich and standard), Online Radio, Video, Mobile Display, Online Gaming.
• Collaborate with paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts.
• Under the direction of the Digital Media Supervisor, organize, implement and control the day-to-day media planning development process, including coordination among assistants.
• Oversee and train assistant-level employees for the support-level work they perform and guide their growth and development.
• Present recommendations, POVs and select analyses to clients and Account Service personnel, and deliver performance reporting to clients on a regular basis, often weekly.
• Use digital media tools and resources to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic/demographic concentrations (Comscore).
• For all assigned accounts, manage client media billing approval and invoice reconciliations; issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys.

• Bachelor’s degree in business, marketing, advertising or related field.
• 2-4 years of media planning experience; media and/or agency industry experience; digital and traditional (TV, Cable, Radio) experience highly preferred.
• Demonstrated presentation and writing skills.
• Experience negotiating with and managing digital vendors.
• Experience evaluating and recommending strategy and placements for digital campaigns.
• Proficiency with MS Office:
  Outlook, Excel, Word and PowerPoint.
• Experience in retail, restaurant and/or franchisee operations is highly desirable.
• Full-service agency experience preferred, but not required.
• Working knowledge of various ad servers (Atlas, Double Click, Sizmek) is a plus.