Director, Paid Social Media

Consumer Experience -->
Paid Social Supervisor

Full-Time/Regular

The Director,Paid Social Mediaisresponsiblefordirecting ,planningandimplementingsocialmediacampaigns.

Managethepaidsocialmediateam,workcollaborativelyacrosstheintegratedplanningteamsandprovidetheguidance,supportandleadershiptoempowerteam/departmental success.

• Overseethedevelopmentofthe Paid Social Media Team
• Driveonboardingofanyclientswitha Social Mediachanneltobeactivated
• Provideoversightonhowtobuild,scale,andoptimizecampaignsleveragingbestpractices
• Eitherdirectlymanageindividual Social-onlyaccountsorworkcollaborativelyaspartofaholisticmediaplanningteam
• Performtechnicalauditsfornewandexistingbusinessforpitchesandidentificationofadditionalopportunities
• Participateincrossfunctionaltraininginandoutsideofthe Social Department ,collaborating with
  
  Digital,Search,Creative,Organic Socialand Account Serviceteamsonstrategyandresults
• Communicatewithclientsdirectlyorvia Account Servicesaroundresults ,tests,andneedsonaweekly,monthly,orquarterlybasis.
• Actastheliaisonwithouragencypartners–Facebook,Snapchat,Pinterest,Linked In,You Tube,Tik-Tok,andothers
• Coachtheteamonwriting/testingrelevantadcopy,creative assets,andassistingwithlandingpageoptimization
• Provideon-goingupdatestothedepartmentonnew
  
  Socialtechnologyandplatforms,aswellasevolvingbestpracticesinthespace
• Developanddocumenttrainingtoassistcoachingteammembers
• Serveasanescalationpointforoperationaland/orclientneeds

• 8-10yearsofexperiencedevelopingstrategic
  
  PaidSocialrecommendationsandstewardingsocialmediaaccountprojects,actingasaclientcontact
• Deepunderstandingofadvancedanalyticsandperformancemedia
• Strongfamiliaritywithmarketingprinciples,analyticsandconcepts
• Exceptionallyskilledin Exceland Power Pointwiththeabilitytodiscusshowthosefunctionscanorshouldbeappliedrelativetothe Social Mediaplanningprocess
• Expertinnegotiatingandconstructing Social Media plans ,withunderstandingofplanning,buyingandactivation
• Experiencebuyingadson Facebook and Instagramiscrucial ,additionalplatformspreferred
• Exposuretoadvancedtargeting/retargetingtacticsinsocial,usedboth1stand3rdpartydata
• Experienceowningthefullsocialstrategyprocessinclusiveofworkingwithpartners,clientsandinternalstakeholders
• Exceptionalverbalandwrittencommunicationskills;abletoconfidentlypresentand“sellthrough”ideasbothinternallyandto
  
  Clients,whilecoachingteammembersontheseskills
• Comfortowningandmanagingbudget/investmentlevelsin
  
  Social Mediaacrossmultipleaccounts
• Strongexperiencenavigatingcross-department relationships
• Leadershipandsupervisoryexperienceintermsofdevelopingmediaprofessionals,includingstrategicandmanagementskills