Marketing Manager

Overview

Are you ready to transform marketing operations into a seamless powerhouse for a leading personal injury law firm?

Do you thrive on managing vendors and driving outcomes without missing a beat?

Can you bring creative solutions to restart our marketing engines while maintaining a sharp focus on ROI and execution?

Are you skilled at navigating high-stakes work environments and leveraging strategic marketing initiatives to make a substantial impact?

Final question: When faced with a challenge, do you get excited or run away?

IMPORTANT: TO APPLY

If you have any questions, please email  only.

• Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform.

To Apply:
Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.

RECRUITERS DO NOT CONTACT

Kelley | Uustal is a distinguished law firm based in Fort Lauderdale, specializing in complex personal injury cases. We focus on helping clients achieve their own 'Personal Victory' through expert litigation in catastrophic injury and wrongful death. Our work extends to product liability, medical malpractice, tobacco litigation, and other complex cases often regarded as unwinnable by others. Our mission is to provide unparalleled legal expertise and protect what matters most to our clients.

With a commitment to justice and a proven track record, Kelley | Uustal has secured landmark settlements, including notable cases against General Motors and Phillip Morris. Our dedication goes beyond winning cases; it extends to community involvement and ensuring our clients feel heard, safe, and empowered. Our attorneys are driven by research and years of trial experience to relentlessly defend our clients' rights.

The firm's collaborative culture and high level of service have made it a trusted ally for those facing significant legal challenges.

The Marketing Manager at Kelley | Uustal is a pivotal role designed to transform our marketing operations. Reporting directly to the Marketing Director, this position was created not to increase execution volume, but to take ownership of our marketing strategy execution. By managing vendors and overseeing campaign deliverables, this role empowers the Marketing Director to focus on strategic initiatives. The Marketing Manager will significantly impact our brand presence, client engagement, and overall operational efficiency.

• Marketing Operations: Manage day-to-day marketing activities to ensure seamless workflows and output quality.
• Vendor Management: Coordinate with external vendors to optimize performance and maximize ROI from campaigns.
• Content Management: Develop and oversee content calendars, ensuring alignment with firm goals and brand standards.
• Project Oversight: Track deliverables and campaign execution timelines, ensuring all deadlines are met.
• Collaboration: Work closely with our in-house videographer to provide direction and review drafts before final approval.
• Approval Coordination: Facilitate timely content approvals within confidentiality constraints with attorneys and paralegals.
• Performance Reporting: Analyze campaign performance and provide insights and recommendations for improvements.
• Lead Nurturing: Enhance lead nurturing processes to capture and convert opportunities effectively.

• Marketing
  
  Experience:
  
  Proven track record of managing marketing operations at a managerial level, with a focus on ROI.
• Vendor Coordination: Demonstrated ability to manage and communicate effectively with external vendors.
• Project Management
  
  Skills:
  
  Strong organizational skills to handle multiple projects with a critical eye for deadlines.
• Communication: Exceptional written communication skills to craft compelling marketing messages that reflect brand integrity.
• Business Acumen: Must understand the business side of marketing, focusing on growth and performance metrics.
• Confidence: Must be comfortable pushing for answers and interacting with senior leadership and attorneys.
• SEO and Paid Media Knowledge: Proficient in interpreting reports and holding vendors accountable for performance metrics.
• Problem Solving: Resourceful and proactive in addressing and solving marketing challenges.

• Growth Opportunity: Be the first Marketing Manager and shape the role to improve firm operations and marketing efficiency.
• Leadership Exposure: Work directly with top leadership, including the Marketing Director and Managing Partner.
• Professional Development: Take advantage of access and contributions to strategic discussions and decisions.
• Meaningful Impact: Engage in critical work that helps enhance our brand presence and client communications.
• Healthcare Benefits: Comprehensive health, dental, and vision insurance plans.
• Retirement Planning: Access to a 401(k) retirement savings plan with firm contributions.
• Paid Time Off: Generous PTO policy to ensure a healthy work-life balance.
• Professional…