Social Media & Content Specialist

Overview

Job Summary:

We are seeking a creative and detail-oriented Social Media & Content Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, managing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic across multiple platforms. This role requires a strong understanding of social media trends, excellent content creation skills, and the ability to analyze performance metrics to optimize campaigns.

If you are passionate about leveraging social media to create impactful brand experiences and have the skills outlined above, we encourage you to apply for this exciting opportunity!

• Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and Linked In.
• Create engaging content tailored to the target audience, ensuring alignment with brand messaging and goals.
• Utilize tools for scheduling posts and managing social media accounts.
• Conduct social listening to monitor brand mentions and industry trends, responding promptly to customer inquiries and comments.
• Collaborate with the graphic design team to produce visually appealing graphics and videos for social media campaigns.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns and make data-driven decisions.
• Conduct keyword research to enhance SEO efforts in social media content.
• Manage relationships with influencers and partners for collaborative marketing efforts.
• Stay updated on the latest trends in digital marketing, e-commerce, and public relations to continuously improve strategies.
• Engage with followers, respond to comments/messages, and foster online community growth.

• Proven experience in social media management or digital marketing roles.
• Strong writing, editing, and communication skills.
• Familiarity with proofreading standards to ensure high-quality content output.
• Proficiency in SEO techniques, content creation, graphic design (Adobe Photoshop, Adobe Illustrator), and video editing.
• Strong knowledge of social media advertising platforms including Facebook Advertising.
• Experience with social listening tools and relationship management within a brand context.
• Creative mindset with an eye for visual design.
• Ability to multitask, meet deadlines, and adapt to changing priorities.
• Ability to work collaboratively in a team environment while managing multiple projects effectively.

• Experience with graphic design or video editing tools (Canva, Adobe Creative Suite, Final Cut Pro).
• Familiarity with SEO and digital marketing principles.
• Experience with social media advertising and paid campaigns.
• Ability to take high-quality photos for social media content.

• Competitive salary and benefits.
• Collaborative and creative work environment.
• Flexible work arrangements.

• Job Type: Full-time
• Starting Salary: $55,000

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location:

In person

Experience:

Managing social media accounts for a brand or organization: 1 year (Required)

Ability to Commute:
Weston, FL 33331