Social Media Specialist

Overview

Under administrative direction, the purpose of the position is to develop and administer social media content that is designed to engage followers and create an interactive relationship between the community and the Broward Sheriff’s Office. Work involves coordinating the agency’s social media platforms in order to build strong online communities and social media presence in alignment with agency goals and objectives.

Position analyzes the agency’s social media platforms and adjusts, creates, and updates as necessary to increase the effectiveness of media and community outreach. Work is performed with considerable independent judgment within established guidelines. Performs related work as directed.

The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.

• Bachelor’s degree in Marketing, Public Relations, Communications, or related field or a minimum of three (3) years’ experience in writing, editing and crafting content for the social media space using social media platforms, particularly Linked In, You Tube, podcasts, Facebook, and Instagram.
• Ability to collect, interpret and communicate analytics and other data for various platforms. Experience using analytics platforms for obtaining data, such as Sprout Social and Google Analytics.
• Strong oral, written and interpersonal skills. Has the ability to independently manage projects and problem-solve.
• Proficient in Microsoft Office applications. Experience and proficiency in utilizing social media management platforms, such as Hootsuite, Sprout Social, Archive Social, etc.
• Proficient in content creation and design programs, such as the Adobe Suite (Premiere Pro, Lightroom, Photoshop, Acrobat) and Canva.
• Understanding brand strategy and storytelling, and experience following social media trends.
• Experience with photo/video equipment. Multimedia experience preferred.
• Knowledge of search engine optimization (SEO)/Search Engine Marketing (SEM) including keyword search and its impact on social media/website content.
• Must possess and maintain throughout employment, a valid Florida driver license without any restrictions affecting job performance. Driver license must show current address.
  All candidates must submit with the application, a Certified Department of Motor Vehicles "entire" driving history.
  • Florida driving histories can be obtained at any courthouse in Broward County. Three year, 7 year, and online Florida driving history records will not be accepted.
  • If you have possessed a driver's license in any other state in the past 10 years you will need to submit an "entire" driving history from that state. For non-Florida driving histories, please contact that state's division of motor vehicles.
  • The search date for all driving histories must be within one month of the date the application for employment is received by the Bureau of Human Resources
  • Driving history records must be attached to the online application.
• An equivalent combination of education, training, and experience may be considered.
  Such experience must be clearly documented on the application for consideration.

• Collaborates with agency personnel on branding, media and community outreach initiatives in line with agency goals and objectives.
• Develops content across social channels to include posts, stories, status updates, pins, videos and photos.
• Creates and coordinates the agency presence across social media platforms including but not limited to Linked In, You Tube, podcasts, Facebook, and Instagram.
• Collaborates with agency personnel to develop marketing and communication plans that leverage the agency’s social media space.
• Collects and reviews social media data to develop effective campaigns.
• Leverages measurement tools to provide progress reports and insights, while continually finding ways to improve on metrics through testing and new initiatives.
• Anal…