AI Specialist

Responsibilities

• Write, edit, and optimize copy for emails, SMS campaigns, website content, product descriptions, in-store signage, social media captions, and blog posts.
• Use generative AI tools (e.g., ChatGPT / GPT-5, Claude, Jasper, etc.) to expand, refine, or localize copy while maintaining brand tone and accuracy.
• Apply prompt-writing techniques to improve output consistency and creativity.
• Maintain and update content libraries, copy templates, and brand language glossaries.
• Work with compliance/legal to ensure all messaging meets state cannabis advertising laws (age gating, claim restrictions, disclaimers).
• Collaborate with CRM/e-commerce team to test subject lines, CTAs, and messaging variations.
• Localize copy to reflect market differences between MA and FL (product offerings, promotions, regulations).
• Monitor brand voice consistency and flag messaging that deviates.

• Age 21 or over (Industry Requirement)
• High School Diploma or equivalent (Industry Requirement)
• Valid Government-Issued Photo  (Industry Requirement)
• Travel when required

• 2–5 years of copywriting, content writing, or marketing communications experience.
• Demonstrated experience using AI writing tools with strong manual editing ability.
• Excellent grammar, clarity, and tone-of-voice control.
• Ability to work fast under tight deadlines and handle multiple requests.
• Comfort working in a regulated industry or following compliance review processes.
• Experience in cannabis, healthcare, wellness, or CPG.
• Familiarity with state-specific cannabis advertising restrictions.
• Experience with email/CRM tools (Klaviyo, Braze, Salesforce MC, etc.).

• Employee discount
• Consistent, reliable benefits;
  Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs.
• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements.
• Tuition Reimbursement Programs
• Pet Insurance