Content Marketing Manager – Insurance Compliance

Experience

3+ years

Core Skills

Insurance Compliance, Marketing, Writing

Agenzee is a streamlined licensing and appointment management platform designed to simplify the compliance process for insurance agencies, carriers, and MGAs. By automating time-consuming tasks, Agenzee helps licensing administrators stay organized, reduce manual work, and ensure regulatory compliance.

Agenzee seeks a Content Marketing Manager who bridges the critical intersection of content strategy and insurance compliance expertise. This unique role requires a professional who can transform complex regulatory topics—including insurance licensing, carrier appointments, and compliance frameworks—into compelling, accessible content across multiple channels while ensuring all materials meet stringent industry standards.

This position serves as both a content strategist, subject matter expert and producer of content, ensuring Agenzee’s thought leadership resonates with insurance professionals while maintaining unwavering adherence to NAIC, NIPR, and state regulatory requirements. The role directly impacts brand credibility, sales enablement, customer education, and market positioning in a highly regulated industry.

• Compliance as Competitive Advantage: Transforms regulatory expertise into trust-building content that differentiates Agenzee in the marketplace
• Sales Acceleration: Creates educational assets that shorten sales cycles by addressing compliance concerns proactively
• Customer Success: Develops support materials that help insurance professionals navigate complex licensing requirements with confidence
• Thought Leadership: Positions Agenzee as the authoritative voice in insurance licensing technology and compliance best practices

Reporting Structure: This position reports directly to the Sr. Marketing Manager and collaborates closely with CEO, Sales, Product, Customer Success, and Compliance teams to ensure content accuracy and strategic alignment.

• Serve as the internal authority on insurance licensing compliance, NAIC regulations, NIPR standards, and state-specific requirements
• Review and approve all marketing materials for regulatory compliance before publication
• Monitor regulatory changes and industry updates from NAIC, NIPR, state departments of insurance, and industry organizations
• Collaborate with Licensing Administrator and Sr. Marketing Manager to ensure content accuracy and adherence to brand guidelines
• Develop compliance guidelines and best practices for content creation across all channels
• Thought Leadership: Develop whitepapers, e-books and research-backed content establishing Agenzee as an industry authority
• Social Media: Plan and execute social media calendar with compliant, engaging content for Linked In and other social media platforms
• Paid Media: Develop ad copy, landing page content, and campaign messaging for paid media, paid search, display, and social advertising initiatives
• Sales Enablement: Produce case studies, ROI calculators, buying guides, workflow templates, and executive summaries for high-profile prospects
• Customer
  
  Education:
  
  Write help articles, knowledge base content, customer email campaigns and support documentation
• Events, Webinars & Videos: Develop video and webinar content, presentation decks, and promotional materials
• Email Marketing: Create nurture sequences, newsletters, and targeted campaign content
• Press & PR: Draft press releases, company announcements, and media materials

• Develop and maintain editorial calendar aligned with business objectives, product launches, and industry events
• Coordinate content production timelines across multiple stakeholders and channels
• Manage content workflow from ideation through publication and promotion
• Optimize content for SEO and AI Search while maintaining compliance standards
• Track content performance metrics and provide regular reporting on engagement, conversion, and ROI

• Partner with Product…