Media Planning Director

Overview

The Media Planning Director, Automotive, manages the efforts of his/her assigned teams for Automotive Clients in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

• Learns all phases of the Automotive clients’ marketing objectives.
• Manages the development, implementation and optimization of integrated media plans, strategies and tactics.
• Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and backup materials.
• Make presentations directly to client senior executives and associated client team members.
• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.
• Prepares media authorizations per approved plans/project requests.
• Trains and supervises supervisors, planners and assistants in all media channels.
• Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.
• Monitors live campaigns, ensuring ongoing optimizations are made by the team – and delivering periodic campaign performance reporting internally and to clients.
• Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients.
• Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses.
• Attends presentations by media vendors for the purpose of evaluating new information/services and to maintaining a good rapport with sales representatives; maintains a high professional profile.
• Develop POVs as needed in response to Automotive client needs or requests.
• Ensures relationships with account teams are harmonious and productive.
• Regularly meets with stakeholders to ensure alignment.
• Regularly meets with direct reports to provide feedback and coach/develop the team.

• Bachelor’s degree in a related field or equivalent experience
• 8-10+ years media planning experience within an Advertising/Marketing Agency
• Must have experience supporting Automotive clients
• Prior experience in a supervisory role
• Experienced across most major media channels; sufficient knowledge in both traditional and digital channels
• Proven ability to develop high quality media strategies that drive results
• Experience negotiating short and long-term contracts with vendors
• MS Office:
  Internet Explorer, Excel, Word and Power Point
• Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Media tools, Strata etc.)