Digital Marketing Manager

Description

This is a full-time, hybrid position based in Fort Lauderdale, FL

Are you a data-driven digital marketer who thrives on scaling paid media performance and generating high-quality leads? Do you bring a strategic mindset and strong execution skills to cross-platform campaign management? MASA is looking for a Digital Marketing Manager to lead our digital acquisition efforts and drive measurable growth in a collaborative, mission-focused environment.

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean.

Learn more at

• Lead paid media campaigns across Meta, Google, and emerging platforms to drive lead generation and meet CPL/CAC goals
• Manage full-funnel performance by aligning creative, landing pages, and nurture workflows for conversion
• Build and maintain dashboards and reports to monitor key performance metrics and provide actionable insights
• Collaborate with internal stakeholders (Sales, Ops, Compliance, Marketing) to align campaign execution and lead flow
• Test and scale new channels, platforms, and campaign types to reach new audiences efficiently
• Oversee CRO strategies and A/B testing for ads, messaging, and landing pages to improve conversion

• 4+ years of experience in paid digital media with a strong focus on performance and lead generation
• Intermediate Excel proficiency (formulas, pivot tables, charts, etc.)
• Familiarity with key platforms:
  Meta Ads, Google Ads, Hub Spot, and landing page builders (e.g., UnBounce)
• Experience with email/SMS engagement tools (e.g., Twilio, Sakari)
• Strong analytical, problem-solving, and communication skills
• High school diploma or GED required; bachelor's degree preferred

• Your work will directly drive MASA’s customer acquisition and business growth
• You'll collaborate with cross-functional teams in a fast-paced, high-impact environment
• Our hybrid structure offers the flexibility to balance remote and in-office work
• You’ll join a team guided by MASA’s ACCTT values:
  • Accountability – We do what we say and own what we do
  • Compassion – We care deeply for the lives and communities we impact
  • Customer Service Excellence – We treat every member like a VIP
  • Trust – We act with integrity and deliver on our promises
  • Teamwork – We excel when we work together

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.