Vice President Digital Marketing

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Direct message the job poster from Valuetainment

Reports to:

Chief Executive Officer

The Vice President of Digital Marketing will own and scale all digital marketing and paid media efforts across the company.

Reporting directly to the CEO, this role is responsible for ideating, building, executing, and optimizing performance-driven campaigns with a clear mandate: deliver and exceed Return on Ad Spend (ROAS) targets.

This is a P&L-minded leadership role, not a brand-only position. The VP of Digital Marketing will be given meaningful autonomy, significant budget, and the authority to move fast as long as performance warrants it. When ROAS targets are met or exceeded, the company is prepared to aggressively scale spend behind winning campaigns.

In addition to internal impact, a successful VP will have the opportunity to build an external-facing digital marketing business, selling services and expertise to our 10,000+ clients across 60+ countries.

• Own the end-to-end digital marketing strategy, with primary accountability for ROAS
• Translate business objectives into clear performance marketing plans
• Ideate, test, launch, and scale paid media campaigns across relevant platforms (e.g., Meta, Google, You Tube, Linked In, programmatic, emerging channels)
• Continuously optimize creative, targeting, funnels, and spend allocation to maximize ROI
• Make rapid, data-driven decisions on where to double down, pause, or kill campaigns
• Integrate AI into all appropriate marketing initiatives to optimize resources

• Manage and allocate significant paid media budgets
• Earn increased budget authority through consistent ROAS performance
• Build forecasting models tied to spend, CAC, LTV, and revenue outcomes
• Partner with Finance and Leadership to align spend with growth targets

• Oversee creative strategy in partnership with internal graphic and content teams
• Ensure creative is built to convert, not just look good
• Own and optimize funnel performance from impression → click → conversion → revenue
• Drive continuous A/B and channel testing across ads, landing pages, and offers
• Lead, hire, and develop a high-performing internal Digital Marketing team, including performance marketers, media buyers, graphic designers and creative strategists
• Set clear performance expectations and accountability standards
• Build scalable processes, dashboards, and operating rhythms
• Create a culture of ownership, experimentation, and measurable results

• If successful, develop and lead an external digital marketing offering
• Deliver performance marketing solutions to 10,000+ global clients
• Create an additional revenue stream tied directly to marketing excellence

Strong candidates for this role will be senior results-driven, P&L minded, innovative entrepreneurs with a track-record of effectively converting attention into revenue, in high-growth organizations. They will possess a majority of the following experiences and attributes:

• Proven success leading omnichannel, performance-driven and data-informed digital marketing and paid media
• Demonstrated track record of meeting or exceeding ROAS targets
• Experience managing large ad budgets with accountability for results
• Strong analytical and financial mindset (CAC, LTV, ROAS, contribution margin)
• Experience leading, hiring, and developing marketing teams
• Comfortable operating in a fast-paced, high-accountability environment

• Experience scaling marketing in a high-growth company
• Background in direct response, performance marketing, or growth marketing
• Experience building or selling marketing services externally
• Familiarity with global campaigns and international audiences

• Thinks and acts like an owner
• Able to pivot between hands-on execution and managing at scale
• Bias for action and speed
• Comfortable with transparency, debate, and direct feedback
• Obsessed with results and continuous improvement
• High standards for themselves and their team

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