N&J Marketing Automation Specialist

As a M ar k et i ng Automation Specia l ist , y ou w i ll be respons i ble for managing and full y le v erag i ng the capab il ities of v ar i ous mar k et i ng automation , A l , and chat p l atforms of the organization. You w ill be an effect i v e l ia i son b et wee n the mar k eting and IT teams and staff .

You w ill be the subject matter e x pert for ho w our s y stems handle mar k eting data and processes , and arch i tect solut i ons based on y our e x per i ence and k no w l edge of the bus i ness goa l s .

This role in v olves e x pert i se in strategiz i ng ho w leads flo w from generation to con v ersion , conceptua l ize and build report i ng to sho w performance , building w orkflo w s to automate mar k et i ng touches , s y stems integrations , data collection , data con version , R & D , and o v erall data management across mult i ple technolog y s ystems .

• Management and Senior Leadership, Marketing, IT and Development Teams, Content Marketing & Events Manager, External marketing technology vendors.

• Be th e su bj e ct ma tt er e xp e rt for a ll mar k e t i n g s y s t ems , w i th an understanding of th e da ta , re l a t i onsh i p s , au t oma t i o n , and re l a t ed t oo l s .
• Arch i tect ne w and impro v ed mar k et i ng functional i ty through M icrosoft Dy namics .
• D e v elop and i mpro v e reports and dashboards for mar k et i ng anal y sis and bus i ness gro wt h .
• R espons i ble for ema il mar k e t i ng program de v e l opment and e x ecution , i nc l ud i ng segmenta t i on , test i ng , and deplo y ment , and continuall y e v a l uating these for impro v ements .
• M a i ntain and assist in the integration of add i t i ona l mar k et i ng p l atforms into the organ i zat i on and mar k et i ng automation so ftw are .
• M anage mar k et i ng automat i on efforts and processes , proacti v el y researching and implementing the lates t best practices , strateg i es , and indust ry standards
• P lan and perform NB testing to define and e x ecute enhancements to product i v i ty , con v ersion ra t es , programs / campaign R O I , and sales gro wt h
• Support essentia l mar k et i ng operat i ops initiat i v es w i th i n M icrosoft Dy nam i cs such as manag i ng the l ead l i fec y c l e , l ead lifcycle , lead nurturing , segmenta t ion , and da t a cleans i ng
• I nterpret the needs of s t aff then conceptual i ze the strateg y and implement the technica l de v e l opment and w or kf l o w s wi th i n th e CRM t o address th ose needs .
• L e v erage the too l s a v ailab l e in M icrosoft Dy namics and integrated platforms t o strateg i ze and build mar k eting automation w orkflo w s and sequences to he l p i mpro v e con v ers i onrates for organ i zat i on .
• M anagement , w or kfl o w , strateg y , i mp l ementation and ma i ntenance of data , all data resources , and connect i ons .
• I denti fy marketing requ i rements and des i gn data mode l s to transform ra w data into meaningfu l insights .
• D ri v e the requirements , process documenta t i on , and training for acceptan c e of mar k e t i ng stra t egies among staff .
• W or k in tandem w ith C ontent M ar k et i ng & E v ents M anager on v ar i ous campa i gns , e v ents , and other mar k et i ng automation projects throughout the y ear
• Create a segment gu i de l ine documen t for all bro k ers
• T ogether w i th Content M ar k eting & E v ents M anager tra i n all ne w h i res on M ar K e t Ing too l s w i th i n the M icrosoft Dy nam i cs s y stem and best use practices .

Success i n t h is ro l e w ill be defined b y meeting or e x ceed i ng e x pecta t i ons w i th the implement at i on and effecti v e use of all mar k et i ng automation too l s and technolog i es to achie v e mar k et i ng and corporate goals .

• E xp e rt k no wl edge of M i c roso ft Dyn a m i c s wi th 5+ y ears of mar k e t i ng au t o ma t ion e xp er i e nc e .
• P ro v en e x per i ence analysing data and building compelling dashboards and reports .
• 3 + y ears of ad v anced P o w er B l e x perience .
• 3 + y ears ad v anced E xc el e x perience .
• P ro v en abil i ty to ta k e i n i t i ati v e , leading i nno v ation and s elf-maste ry of ne w technolog i es and techn i ques that a l ign w ith corporate goa l s .
• E x cept i ona l mathemat i cs , ana l yt i cs , and prob l em-solving ab il ities .
• Strong communicat i on skills w i th the abil i ty to gather technica l requirements from s ta k eho lders .
• "M a k e-it-happen " w or k ethi c & attitude .
• P ro v en su c cess us i ng project planning too l s s uch as Asana .
• Ab il i ty to influence peers and senior team l eaders is necessary to accomp l ish team goals .
• Capab l e of handl i ng multip l e tas k s w i th competing prioritie s under m i n i ma l supe rv ision .
• Ab l e to thin k c r i t i call y and e x erc i se independent j udgment and di s c retion .
• E xcellent attent i on to detail.

• Marketing automation platform ownership and…