AI Specialist

Location:

This is a remote opportunity seeking candidates residing in Southeast Florida. Ideal candidates reside in the Fort Lauderdale to Miami area.

Everyone is welcome here. Each of us is unique, and that's what makes us amazing. We believe in inclusiveness and celebrating each person's individuality, because there's power in bringing people with different points of view and life experiences together. That's why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there's no limit to what we can achieve.

IN A NUTSHELL…

The AI Copy Specialist is responsible for producing high-quality copy across digital channels using both traditional writing skills and AI-powered content generation tools. This person creates, revises, and optimizes copy to support customer engagement, brand consistency, and regulatory compliance in the cannabis industry. They work closely with marketing, retail operations, and compliance to ensure messaging is accurate, helpful, brand-aligned, and safe under state marketing rules.

This role is supporting our Parallel brand. Parallel is one of the largest multi-state cannabis companies in the United States, owning and operating in three markets:
Florida (Surterra Wellness), Massachusetts (NETA), and Texas (Goodblend). If you enjoy companies that are moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about an ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit

• Write, edit, and optimize copy for emails, SMS campaigns, website content, product descriptions, in-store signage, social media captions, and blog posts.
• Use generative AI tools (e.g., ChatGPT / GPT-5, Claude, Jasper, etc.) to expand, refine, or localize copy while maintaining brand tone and accuracy.
• Apply prompt-writing techniques to improve output consistency and creativity.
• Maintain and update content libraries, copy templates, and brand language glossaries.
• Work with compliance/legal to ensure all messaging meets state cannabis advertising laws (age gating, claim restrictions, disclaimers).
• Collaborate with CRM/e-commerce team to test subject lines, CTAs, and messaging variations.
• Localize copy to reflect market differences between MA and FL (product offerings, promotions, regulations).
• Monitor brand voice consistency and flag messaging that deviates.
• Track and apply performance insights (open rate, click-through rate, conversion rate).
• Participate in brainstorming sessions for campaigns and product launches.

Required

• Age 21 or over (Industry Requirement)
• High School Diploma or equivalent (Industry Requirement)
• Valid Government-Issued Photo  (Industry Requirement)

Preferred

• 2–5 years of copywriting, content writing, or marketing communications experience.
• Demonstrated experience using AI writing tools with strong manual editing ability.
• Excellent grammar, clarity, and tone-of-voice control.
• Ability to work fast under tight deadlines and handle multiple requests.
• Comfort working in a regulated industry or following compliance review processes.
• Experience in cannabis, healthcare, wellness, or CPG.
• Familiarity with state-specific cannabis advertising restrictions.
• Experience with email/CRM tools (Klaviyo, Braze, Salesforce MC, etc.).

• Travel when required
• Able to work stationary for long periods of time

• Are self-motivated; micro-managing isn't fun for anyone.
• Roll your sleeves up and do the work; strategy is important, but so is getting stuff done.
• Can work fast and be flexible; our industry is always changing.
• Play nice with others; we collaborate with each other a lot.
• Think creatively; sometimes, the "traditional" solution isn't the best one.

• Employee discount
• Consistent, reliable…