Regional Sales Manager

We’re a growing company that designs and manufactures playground equipment for communities all around the world! Be part of something bigger with Burke by Joining Our Movement!

We are seeking a Regional Sales Manager based at our headquarters in Fond du Lac, Wisconsin, to lead and grow sales across the Southwest U.S. territory. This role is ideal for a strategic, relationship-driven sales leader who thrives in managing manufacturer representative networks and driving profitable growth.

We’re not going to lie; this is an amazing opportunity. It requires hard work, a lot of innovation and enthusiasm and, of course, an abundance of Purple Passion (def. a love of play, bringing play to communities and specific love of Burke and those you work with)!

As a Regional Sales Manager, you will be responsible for achieving sales objectives and expanding Burke’s market presence through effective territory management, representative firm leadership, and new business development. You will serve as a key connector between customers, representative partners, and internal teams; bringing inclusive, innovative playgrounds to life.

• Achieve profitable sales growth within the assigned territory through effective management of manufacturer representative firms.
• Identify and develop new customers through territory analysis, prospecting, and independent sales activity.
• Present Burke solutions to key accounts and prospective customers, both independently and alongside representative partners.

• Develop and execute annual territory growth plans aligned with company objectives.
• Recruit, evaluate, and onboard new manufacturer representative firms to improve territory coverage and performance.
• Build strong, collaborative relationships with representative firms to drive effective business planning and execution.
• Assess representative firm talent and capabilities; identify gaps and implement development or recruitment strategies.
• Actively manage, coach, and motivate representative firms through regular communication, site visits, trade shows, and joint customer calls.
• Ensure accurate and timely management of project pipelines, forecasts, and reporting.
• Train representative firms on Burke’s products, services, and value propositions, and monitor effectiveness in the field.

• Develop a deep understanding of customer needs, market dynamics, and buying processes to strengthen Burke’s value proposition.
• Create and deliver compelling presentations to customers, representative firms, and other stakeholders.
• Build long‑term relationships with architects, contractors, program managers, and purchasing decision‑makers.

• Partner closely with Finance on budgets and forecasts, Design on proposals, and Operations on delivery commitments.
• Actively support Burke’s culture and core values, including open communication, teamwork, integrity, accountability, and continuous improvement.
• Participate as a member of the broader management team and support company‑wide initiatives as assigned.

• Regular travel of 40 percent for territory management, customer visits, trade shows and Representative recruitment is required in this role.

Performing other duties as assigned.

We have an awesome team at Burke and the right individual for this role will fit well within our culture of teamwork, straightforward and open communication. Oh, and you need to have a passion for play!

• Bachelor's Degree (B.
  
  A.) in a related field is required.
• 5‑7 years of work history with prior sales management experience working with, or for, independent manufacturer’s Representative Firms.
• Experience working in the commercial recreational market, calling on architects, general contractors, program managers, directors, or purchasers.
• Proven ability to analyze sales territory, develop and execute a territory management plan, prospect, and cold call.
• Knowledge and experience working on projects using RFP/RFQ steps, timelines, communications, and overall project management.
• Strong analytical and problem‑solving skills including…