General Sales Manager; GSM

Position Summary

Lenz Truck Center is seeking a proven General Sales Manager (GSM) to lead the Sales and Finance operations at our Fond du Lac, WI location. This is a hands-on leadership role responsible for people, process, pricing, inventory, deal structure, and execution. The GSM will own day to day sales operations and be accountable for driving consistent, professional performance.

This role is ideal for a disciplined, competitive leader who believes strong processes, clear accountability, and daily execution drive results.

• Desk, structure, and approve retail deals
• Oversee and approve trade appraisals
• Ensure compliant profitable deal structures
• Monitor front end and back end gross performance daily
• Actively assist in sales and F&I production when staffing requires hands on support

• Review vehicle pricing using market data
• Manage inventory aging and turn strategies
• Partner on inventory acquisition to align with market demand

• Lead sales meetings and ongoing training
• Coach, and develop sales and F&I staff
• Establish and maintain a culture of accountability, preparation, and performance

• Own lead management, response standards, and follow-up execution
• Monitor lead to sale performance metrics and enforce CRM compliance

• Proven experience as a General Sales Manager or senior sales leader
• Strong desking, deal-structuring, and trade appraisal experience
• Demonstrated success improving sales volume, gross, and inventory performance
• Advanced working knowledge of Cox Automotive Software
• Ability to lead from the front and produce when needed
• Comfortable delivering direct feedback and managing performance

Full-time, on-site leadership role. Schedule aligned with business needs, including evenings and weekends as required.

Lenz Truck Center is a high volume, growth oriented used truck dealership focused on professionalism, accountability, and results. We believe strong leadership drives strong teams, and strong teams win.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.