Marketing Services Manager

Overview

At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected. We empower everyone to bring their authentic selves and novel ideas to work every day. We foster a culture of inclusion throughout our company and communities, continually asking:
What is our impact on the world?

We believe water is more than a resource; it's a shared responsibility. As part of our Water Business Group, you’ll help shape how communities manage water for generations to come—delivering safe drinking water, treating wastewater, developing sustainable water supplies, and protecting lives and property through flood control. Your work will support public health, environmental sustainability, and infrastructure resilience. This is a chance to lead change and leave a lasting legacy.

Join a team shaping the future of water infrastructure in Northern California. As the Marketing Services Manager for the Northern California Area Water Business Group (Nor Cal WBG), you’ll help lead a team at the forefront of driving innovation, building strategic partnerships, and unlocking opportunities in drinking water, wastewater, and water resources planning and design. This role emphasizes sustainable solutions for communities and lasting impact.

Working in partnership with the Northern California WBG Business Development Leaders (BDLs) and Management, the Marketing Services Manager leads a group of marketing coordinators and proposal managers to implement go/no-go decisions, develop effective strategies and messaging for Nor Cal WBG client pursuits, deliver high-quality proposals and interviews, and partner with management to meet growth goals.

• Retain, develop and supervise proposal and marketing employees, as assigned
• Ensure the go/no-go decision process is applied in accordance with HDR's Matrix of Authority
• Oversee/lead pursuit teams in creating and implementing win strategies, key messaging, and pursuit materials to ensure messaging clarity and consistency (capture planning)
• Facilitate pursuit teams to develop persuasive proposal and interview materials
• Develop and manage proposal schedules and confirm compliance for all pursuits in Nor Cal WBG
• Engage the appropriate marketing services resources in pursuit teams
• Develop scalable processes for proposal development, marketing workflows, and templates (including AI-enabled tools) to ensure best practices
• Lead quality reviews of proposal and interview materials
• Coach interview teams to deliver effective key messages during interviews
• Facilitate debriefs to identify improvement opportunities and measure overall competitiveness
• Recognize and celebrate pursuit successes and milestones
• Manage workload demands of proposal managers and marketing coordinators
• Identify candidates to fill open marketing positions
• Train, mentor, and onboard marketing employees on the proposal process and best practices
• Manage client relationship management and financial systems to inform reporting metrics and dashboards
• Support the development of annual and long-term strategic plans, including growth initiatives and prioritizing strategic investments
• Implement key growth initiatives as defined in strategic plans
• Develop and implement client plans, including long-term strategies to capture market share
• Create marketing collateral to support business development
• Develop business relationships with teaming partners
• Direct content marketing campaigns to strengthen HDR’s brand, increase visibility, and showcase thought leaders
• Develop and publish engaging digital content reflecting HDR’s brand and thought leadership
• Implement strategies to elevate HDR’s brand and technical talent with industry associations
• Assist in planning and fulfilling conference sponsorship benefits, as needed
• Develop engaging internal communications content (announcements, presentations, videos, webinars)
• Arrange professional photography on projects
• Coordinate large internal meetings (in-person and virtual)
• Articulate HDR’s capabilities and competitive advantages
• Maintain inventory of branded materials for client visits, conferences, and recruiting
• Other duties as assigned