Coordinator, Marketing

The Marketing Coordinator is a key execution-focused member of the Communications and Marketing team, responsible for implementing marketing strategies that support enrollment, recruitment, and institutional visibility. This role emphasizes excellent writing, social media execution, cross-department collaboration, and brand consistency
, while also providing graphic design and creative support as part of an integrated marketing function.

• Execute marketing strategies and campaigns that support enrollment and institutional goals, with guidance from Communications leadership
• Write primary copy for marketing materials across channels, including web content, email campaigns, social media, digital advertising, and print collateral
• Adapt tone and messaging by audience, including prospective students, families, academic audiences, and campus stakeholders
• Collaborate with Admissions and Communications to develop compelling messaging that resonates with target audiences
• Assist in campaign planning by proposing content ideas and messaging approaches, focusing primarily on execution

• Collaborate with the Associate Vice President of Communications to write, publish, and manage institutional social media content
• Execute social media content calendars and campaigns, with support and coordination from the broader communications team
• Monitor, analyze, and report on social media performance and engagement metrics, using insights to refine execution and improve outcomes
• Stay informed on social media best practices and platform trends relevant to enrollment marketing

• Ensure all marketing content adheres to established brand guidelines, including appropriate use of logos, fonts, colors, and visual standards
• Write and edit content within the College’s established brand voice, ensuring clarity, consistency, and professionalism across channels
• Support other departments in determining appropriate branding for their materials and initiatives
• Ensure consistency of messaging and visual identity across digital and print platforms

• Develop graphic designs supporting branded digital and printed materials, including posters, flyers, digital signage, web graphics, and social media assets
• Assist with layout, creative development, and production of marketing materials in coordination with Communications leadership
• Assist with photography and videography projects; video editing experience is a plus
• Take photographs and video of campus events and general campus life as needed
• Assist with website updates in coordination with the web development team
• Maintain, organize, and archive visual assets

• Manage multiple projects simultaneously while prioritizing requests and working within established timelines and approval processes
• Coordinate with internal departments—primarily Communications and Admissions—to ensure marketing efforts are aligned and executed efficiently
• Assist with marketing and logistics with campus events including the Socratic Stage
• Work with external vendors as needed to support marketing and creative projects
• Participate in regular collaboration and planning meetings with marketing partners
• Support occasional evening or weekend work for events or recruitment activities as needed

This role is execution-driven, with opportunities to grow strategic insight over time, but does not carry director-level responsibility.

Other duties as assigned.

• Bachelor’s degree in marketing, communications, graphic design, or a related field