Media Executive - Wctv

Overview

About Gray Media: Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets, reaching about 36 percent of US television households. We focus on excellence, training and development of the best employees, and upgrading to the latest technology.

About WCTV: Tallahassee, Florida is home to WCTV, the legacy CBS affiliate and the most-watched TV station in the region for over sixty-five years. This role is for an experienced Account Executive to sell local television and digital advertising solutions, with emphasis on cultivating new business and leveraging data-driven digital marketing solutions.

WCTV, a Gray Media Group powerhouse station in Tallahassee, has an established list available for an experienced SALES PROFESSIONAL. This is a rare opportunity to join our team. We offer a great work environment, a competitive compensation package, and access to top advertising platforms, including CBS, MeTV, MyNetwork, CIRCLE, and the largest, most comprehensive DIGITAL solutions in the market.

• Exceed or at a minimum achieve monthly, quarterly and annual revenue goals
• Initiate, cultivate and maintain WCTV advertising client relationships
• Secure new Local Direct advertising business for WCTV and our related properties
• Service and grow existing accounts through creative ideas, special opportunities, and a professional consultative selling approach
• Cultivate positive, long-term working relationships with clients, key decision makers, advertising agencies and media buyers
• Have a strong working knowledge of marketing concepts along with a detailed understanding of television and digital media advertising methods and strategies
• Have a firm understanding of the Tallahassee-Thomasville-Valdosta competitive media market
• Be proficient in all software used for daily business (e.g., Wide Orbit Media Sales, Wide Orbit Traffic, Microsoft Office, com Score Station View Essentials, etc.)
• Be prepared for all meetings (internal with management and external with clients)
• Meet all client and management deadlines
• Present yourself in a professional and respectful manner as a representative of WCTV and Gray Television
• Ensure all orders are processed correctly and match what was ordered/approved
• Ensure invoices are paid in a timely fashion and billing does not become past due

• Proven track record of sales success in local media (broadcast TV preferred)
• Excellent listening, presentation, negotiation, and closing skills
• A team player with the ability to create, build, and nurture business relationships
• Must handle multiple projects, prioritize and complete tasks on time
• Confident personality with a strong sense of urgency and a winning attitude
• Excellent analytical and problem-solving skills
• BS/BA degree in business, marketing, or equivalent work experience

If you feel you’re qualified and want to work with a great group of people, go to (Use the "Apply for this Job" box below). and search for the job title or station. You may click on "apply now", upload your resume, cover letter, and references. Current employees can apply through the Gray-TV Ulti Pro self-service portal.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Gray Media complies with applicable state and local nondiscrimination laws. Gray Media prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with job duties may result in discipline up to discharge. WCTV-TV/Gray Media is a drug-free company.