Strategic Marketing Associate

Coton Colors is currently seeking a Strategic Marketing Associate for our Corporate Office & Design Center, located in Tallahassee, FL.

The Strategic Marketing Associate plays an essential role in developing, executing, and analyzing marketing strategies that strengthen brand awareness, deepen audience engagement, and support sales growth. This position contributes to audience segmentation, PR and media relations, brand partnerships, SEO, media strategy and buying, and digital marketing performance. The Associate ensures that all initiatives align with business objectives while helping create meaningful connections between our brand and our customers.

• Developing marketing strategies using audience insights and performance data.
• Support cross-functional alignment with Campaign Marketing, E-Commerce, Design, and Customer Success.
• Coordinate strategic projects, timelines, and deliverables.

• Support media outreach, editorial submissions, and press tracking.
• Coordinate with brand partnerships and influencers.
• Maintain PR materials and documentation.

• Collaborate with SEO partners on priority optimizations.
• Monitor SEO metrics and support digital content recommendations.
• Track and summarize digital performance results.

• Assist with paid media planning and asset coordination.
• Communicate with external media partners and track campaign performance.

• Prepare reports across PR, SEO, media, and campaign performance.
• Identify insights that support future strategy.

• Degree in marketing, communications, public relations, or related field, or comparable experience.
• 1 to 3 years of marketing, PR, digital media, or analytics experience preferred.
• Strong communication, organizational, and project coordination skills.
• Familiarity with GA4 or similar analytics tools.
• Interest in PR, SEO, digital marketing, and performance analysis.
• Ability to collaborate across teams in a fast‑paced environment.
• Experience with Klaviyo and Shopify is a plus.

• Analytical mindset with the ability to interpret performance data.
• Strong attention to detail and commitment to accuracy.
• Ability to build positive relationships with internal partners and external collaborators.
• Strong brand intuition and commitment to maintaining brand consistency.
• Creative problem solving and ability to adapt to evolving business needs.
• Passion for marketing, storytelling, and the brand experience.

At Coton Colors we celebrate every day. Even work days. Be part of the Coton Colors crew, and you'll know what we're talking about.

The founding principles of Coton Colors can be found resonating through our products, service and experience.

Creative | "Can Do" Attitude | Discerning | Quick, Hardworking & Nimble | Intelligent | Giving

Hospitable | Shoot the Moon Mentality | Respectful | Trustworthy | Proud | Happy

• Competitive Compensation
• Comprehensive Medical Insurance
• 401(k) with an ambitious Company Match
• Generous Paid Time Off (PTO)
• Ten (10) Company Paid Holidays, including your Birthday!
• Medical/Maternity Leave
• Crew Discount Program

Visit our Coton Colors Careers Page to learn more.