Administrative Paid Associate Marketing and Communications Director Asolo Repertory Theatre Sar

Associate Marketing and Communications Director

Position:
Associate Marketing & Communications Director

Reports to: Marketing & Communications Director

Supervises: Graphic Designer, Digital Communications Specialist, Photographer/Videographer

Status: Exempt, Full-Time, Annual

Salary Range – 65K-75K

The Associate Marketing & Communications Director is a leadership position within the Marketing & Communications Department, responsible for helping to shape and execute comprehensive, audience-centered marketing and communications strategies that advance Asolo Rep’s artistic, institutional, and financial goals.

This position plays a critical role in helping drive earned revenue through ticket sales and program enrollment; stewarding the organization’s brand and voice; leading press and media relations; advising on digital and social media strategy; and ensuring that Asolo Rep’s story is told with clarity, creativity, and purpose across platforms.

Serving as lead publicist and editorial lead, the Associate Director collaborates closely with colleagues across the organization to translate artistic vision and institutional priorities into compelling campaigns and narratives. The ideal candidate demonstrates enthusiasm for the mission of Asolo Rep, a deep appreciation for the performing arts, and a commitment to best practices, innovation, and inclusive storytelling.

Essential Job Functions

• Collaborate with the Marketing & Communications Director to develop and execute integrated marketing strategies that drive subscription sales, single-ticket revenue, program enrollment, and contributed income.

• Support campaign planning across multiple channels, including digital, print, email, press, partnerships, and on-site activations.

•
Leverage CRM and email automation tools (e.g., Prospect2) to support targeted, data-informed audience segmentation, campaign execution, and lifecycle communications
.

• Identify opportunities to grow and diversify audiences.

Brand, Storytelling & Editorial Leadership

• Serve as institutional brand steward, ensuring consistency of voice, tone, and messaging across all external communications.
• Advise on and help shape compelling narratives around productions, education programs, artists, and institutional initiatives.
• Collaborate on copy development for campaigns, press materials, digital content, and institutional communications, maintaining high editorial standards.

Press, Media & Public Relations

• Serve as lead publicist for Asolo Rep, overseeing regional press and media strategy.
• Secure earned media coverage for productions, new works, education programs, artists, and organizational initiatives.
• Build and maintain strong relationships with journalists, editors, media outlets, and cultural partners.
• Draft, edit, and distribute press releases, pitches, media alerts, and related materials.
• Collaborate with the Marketing & Communications Director to set, refine, and implement social media strategy aligned with institutional goals.
• Guide content planning, storytelling approach, and campaign integration across social platforms.
• Monitor performance metrics and trends, making strategic recommendations to optimize reach, engagement, and conversion.

• Proactively collaborate with internal departments to identify marketing and communications needs, advise on strategy, and manage workflow.

•
Oversee and utilize project management platforms (e.g., Asana) to scope projects, establish timelines, assign tasks, track progress, and ensure accountability across the department
.

• Ensure projects are prioritized effectively, resourced appropriately, and completed on schedule.

• Supervise, mentor, and support direct reports, fostering professional growth, collaboration, and clarity of expectations.

• Represent the Marketing & Communications Department in cross-departmental meetings and initiatives.

Budgeting, Analytics & Reporting

• Monitor sales and revenue performance related to marketing initiatives and make strategic recommendations.
• Assist in the development, tracking, and ongoing evaluation of departmental budgets.
• Utilize reporting and analytics tools to assess campaign performance…