Senior Manager, Social Engagement — Product Communications

Location: Thonotosassa

Role Summary

This position reports to the Director, Product Communications and will lead the organic social strategy and community engagement across the Product Communications team for the Primary Care and Specialty Care businesses. The role is responsible for shaping and executing social communication strategies that amplify product narratives, foster meaningful connections, and protect brand reputation through compliant, social-by-design content, while ensuring alignment with overall brand and business objectives.

The individual will own the editorial calendar, build high-performing communities, and operationalize safe, responsive, and compliant social engagement programs. The ideal candidate will combine strategic thinking with hands‑on execution, collaborating closely with cross‑functional teams, including marketing, product, and digital—to create integrated communication plans that resonate with diverse audiences.

Role Responsibilities Strategy & Planning

• Define the organic social strategy for primary and specialty care brands; translate brand narratives into platform-native content and series.

• Build and maintain a channel-by-channel editorial calendar (quarterly and monthly views) aligned to campaigns, corporate moments, and product needs; integrate tagging/UTMs and paid-media alignment.

• Establish the operating model and resourcing required for channel management, content creation, and measurement; coordinate within CMO and with brand teams for ‘always‑on’ social.

Community Management & Safety Reporting

• Stand up and govern response guidelines and escalation paths; partner with moderation vendors to manage open commenting and issue/AE‑ response.

• Set SLA‑basedlistening, triage, and response standards; oversee sentiment tracking and topic tagging to inform content and stakeholder updates.

• Ensure review/approval compliance (Medical/Legal/Regulatory); monitor content expiration/renewal cycles and archive requirements.

Content Operations

• Lead the editorial process: brief, develop, adapt, and optimize organic posts and lightweight social extensions; enforce tone of voice and style guides.

• Coordinate influencer/partner content when relevant to organic social, ensuring taxonomy, job‑code tracking, and preview/QA workflows with agencies.

• Drive test‑and‑learns across formats (short video, carousels, polls) and platform features; capture learnings and roll into playbooks.

Measurement & Optimization

• Define the measurement framework and KPIs (reach, engagement rate, saves/shares, negative feedback, response SLAs, follower quality, site traffic/HVA); publish monthly readouts and quarterly deep dives.

• Partner with Paid Media to integrate organic/paid flighting and ensure cross‑channel attribution; maintain dashboards and performance hygiene.

Cross-functional Leadership

• Convene CMO, Public Affairs, Legal/Regulatory/Medical Affairs, brand teams, and agency partners to keep governance tight and delivery on time.

• Represent Product Communications in enterprise social councils and audience insights forums; cascade guidance/playbooks to teams.

Required Competencies Social Community Management

• Advanced social listening and moderation strategy; crisis sign‑posting and issue escalation.

  Response matrix creation, moderation vendor oversight, and safety/compliance acumen.

Organic Social Excellence

• Platform-native storytelling (IG, Tik Tok, X, Facebook, Linked In); series programming; lightweight creative direction and copy‑editing.

• QA across previews and placements; taxonomy and job‑code hygiene with agencies.

Editorial Calendar Mastery

• Calendar design and governance; integration with campaign plans, paid flighting, RC timelines, and content approvals/expirations.

Measurement & Insights

• KPI framework design; dashboarding and monthly/quarterly performance narratives; test‑and‑learn roadmaps.

Core Competencies

Acts Decisively;
Seizes Accountability;
Builds Effective Campaigns;
Insight, Influence & Inclusion;
Strategic & Innovative Thinking;
Demonstrates Business Acumen.

Basic Qualifications

• Bachelor’s degree required with 6+ years in social media/community management, product communications, or corporate social; healthcare experience preferred.

• Pr…