Marketing and Outreach Specialist

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the florida department of children and families (dcf) is the state of florida’s social services agency. The agency oversees services for child safety, fostering, adoption, domestic violence, adult protective services, refugees, homelessness, mental health, substance abuse, childcare providers, human trafficking, and public assistance. The agency’s mission is to work in partnership with local communities to protect the vulnerable, promote strong and economically self-sufficient families, and advance personal and family recovery and resiliency.

within dcf, the substance abuse and mental health (samh) program office is recognized as the single state authority for substance abuse and mental health services. The office of samh is statutorily responsible for the planning, evaluation, and implementation of a comprehensive statewide system of care for the prevention, treatment, and recovery of children and adults with serious mental illnesses or substance use disorders.

to be considered for this position, responses to the qualifying questions are required and must be verifiable based on your submitted application.

this is a highly responsible and professional position that will serve as a government operations consultant iii (marketing and outreach specialist) within the office of substance abuse and mental health. This position will collaborate with each section within the program office and be required to use independent judgement, take initiative in carrying out duties and responsibilities, and should be extraordinarily detail oriented.

specific duties and responsibilities include:

• assists with the development and execution of the substance abuse & mental health and relevant programs marketing plan, which includes developing marketing strategies and conducting research to support initiatives.
• lead outreach and marketing strategies and campaigns as assigned.
• assist with the development of departmental messaging to increase awareness.
• disseminate marketing information statewide.
• monitor and coordinate marketing efforts at the state and community level.
• collaborate with the office of communications related to program materials and ensure brand standards are followed.
• maintain up-to-date knowledge concerning all aspects of the substance abuse & mental health and relevant programs; work collaboratively with program subject-matter experts to ensure compliance with federal rules, policies, and procedures.
• conduct relevant market research, gather program pertinent information from consumers to inform marketing and outreach strategies and campaigns.
• develop and customize marketing and outreach strategies to achieve optimal effectiveness.
• maintain up-to-date knowledge of health care and relevant industry trends that may have an impact on substance abuse & mental health and relevant programs or may inform policy development activities.
• coordinate and participate in all marketing and outreach activities related to substance abuse & mental health and relevant programs.
• develop strategic communications plans and informational materials, talking points, and presentations.
• conduct outreach to program stakeholders and community partners, including public and private organizations; develop and maintain positive stakeholder relationships.
• participate in department work groups, committees, and meetings to support efforts and collaboration with multiple stakeholders, external partners, community partners, and various public health programs.
• perform other duties as assigned.

knowledge, skills, and abilities required for the position:

• knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting.
• knowledge of marketing-related software programs.
• ability to evaluate and edit websites and social media profiles.
• knowledge of research principles, methodology, and analysis.
• ability to work collaboratively and manage multiple priorities and projects effectively.
• knowledge of brand management and marketing strategy development.
• ability to draft communications for program-wide distribution.
• must have…