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Product Marketing Specialist
Job in
Florence, Florence County, South Carolina, 29506, USA
Listed on 2026-01-27
Listing for:
SalaryGuide
Full Time
position Listed on 2026-01-27
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Digital Marketing, Product Marketing
Job Description & How to Apply Below
Responsibilities
- Develop and own go-to-market strategies for high-impact fintech products.
- Define clear positioning and messaging frameworks based on market research and regulatory insights.
- Partner with product management, data, and sales teams to drive adoption and retention.
- Lead cross-functional launch teams to ensure consistent execution across all channels.
- Conduct market and customer analysis to identify new growth opportunities.
- Mentor junior marketing team members and contribute to best practice development.
- Bachelor’s degree (MBA preferred) in Marketing, Finance, or related field.
- 4–7 years of experience in product marketing, in fintech or SaaS.
- Proven success leading go-to-market efforts for complex or regulated products.
- Expertise in customer segmentation, messaging, and product adoption strategies.
- Strong analytical, storytelling, and leadership skills.
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