Community Relations Coordinator - Parks and Recreation

Nature of Work

Under general supervision performs work of moderate difficulty coordinating public outreach, community and media relations, volunteer programs, fund raising, and marketing activities; performs related work as assigned.

The ideal candidate would have a parks and recreational background with marketing, outreach, and community engagement experience, some graphic design experience, experience recruiting and managing volunteers, and build collaborative relationships with colleagues and customers.

• Assists in the development of, and implements and oversees, communications programs utilizing telecommunications, multimedia, and print techniques
• Assists in the development of organizational, departmental, or divisional educational material, promotional brochures, and literature
• Conducts research and development of content for publication and other public information materials
• Produces departmental publications, newsletters and website information
• Coordinates updates and additions to the department web pages and events calendar
• Acts as the department webmaster and social media manager
• Writes press releases, public service announcements and articles, and promotes department programs and events, parks, open spaces and facilities
• Leads media relations activities and acts as CCPR spokesperson
• Develops, implements and manages the department's sponsorship recruitment, multi-media marketing and advertising strategy
• Research, develops and implements media plans, identifying target audience and ideal media outlets
• Surveys user interests and proposes new departmental offerings, attractions, and partnerships
• Develops, implements, evaluates, and updates department marketing plan
• Directs, plans, recruits, and administers volunteer programs
• Coordinates and collaborates with community-based organizations, public agencies, coalitions, schools, and other appropriate groups to implement volunteer programs
• Coordinates and facilitates public meetings
• Develops and implements fundraising activities
• Plans and coordinates groundbreakings and other public ceremonies
• May act as staff liaison to the Friends of the Parks program
• Prepares and administers program budget
• Supervises assigned personnel
• May supervise and train student employees, interns and/or volunteers
• May develop and administer grants and new funding sources
• Research new technology for use in marketing and communications activities
• Performs other duties as assigned

Essential functions of this position include but not limited to: driving; sitting; working with and around others; dealing with interruptions; repetitive motion (hand/wrist) for computer work; vision acuity (near) for routine office and customer service duties; hearing and speech for ordinary conversation; finger dexterity for typing and paperwork.

• Associate degree in public/business administration, marketing, parks and recreation management, natural resources, communications or a related field, and two years of administrative experience; OR
• Bachelor degree in public/business administration, marketing, parks and recreation management, natural resources, communications or a related field, and one year of administrative experience; OR
• Any combination of education, training and experience which demonstrates the ability to perform the duties of the position.

Must obtain a valid Arizona driver's license by date of hire and maintain it throughout employment.

This position is non-exempt from overtime.

Bachelor's degree;
Skilled in effective communication;
Experience working in parks and recreation;
Grant writing;
Community engagement;
Project management.

• Considerable knowledge of:
• Public relations program planning, development and management
• Principles and practices of journalism, public relations, marketing, and communication
• Sponsorship programs
• Marketing techniques using various media
• The production and use of various media in public relations / marketing activities
• Community organization; volunteer recruitment and management
• Working knowledge of:
• Principles and practices of effective supervision
• Governmental budgetary practices
• Skill in:
• Developing and implementing public information and marketing programs, and community outreach
• The use of currently available software applicable to the position
• Interacting with persons of diverse social, cultural and economic backgrounds
• Communicating complex concepts to diverse groups
• Graphic design and illustration
• Maintaining and updating information on website(s)
• Writing for different media formats
• Public speaking
• Ability to:
• Effectively represent CCPR department with community groups and the media
• Meet and deal tactfully and effectively with the public, elected and appointed officials, employees, and the news media
• Address and motivate the public and professional groups
• Address culturally diverse public groups
• Perform outreach and community relations services
• Exercise creativity and resourcefulness in developing…