Digital Marketing Coordinator

Welcome to Farmers & Merchants Bank and The Bank of Fayetteville. Our bank culture is driven by a Mission Statement to improve the well-being and promote the success of our employees and customers by treating all with dignity, respect, and compassion. We envision being the best company our employees ever work for and the best bank our customers ever do business with as we continue serving unique communities across the State of Arkansas.

We are seeking a highly motivated Digital Marketing Coordinator. This position is responsible for managing the bank's digital presence across its website, online advertising, email marketing and social media platforms. This role ensures a consistent, compliant, and engaging digital experience that supports business growth, strengthens customer relationships and reflects the bank's brand across all digital and integrated marketing channels. The position blends digital strategy, content creation, analytics, and execution-requiring strong attention to detail, creativity and an understanding of marketing in a regulated environment.

Duties include manage and maintain the bank's website(s), ensuring content accuracy, usability, ADA accessibility and brand consistency, assist with search engine optimization and search engine marketing initiatives, monitor website performance and user experience, assist with the bank's internal intranet and assist with ongoing content updates, oversee paid digital advertising efforts, manage campaign execution, optimization and performance tracking, ensure advertising compliance, manage the bank's social media presence across platforms, respond to and monitor social media posts, comments and messages, create and maintain email marketing campaigns, develop ads and presentations as needed, assist in the planning and execution of fully integrated marketing campaigns across multiple channels, ensure all digital marketing activities comply with banking regulations and internal policies.

• Caring, team-centric environment
• Generous paid vacation time and sick leave
• Competitive pay and advancement opportunities
• Medical, dental, and vision benefits
• FSA & HSA
• Long-term disability and short-term disability
• Company 401(k) plan

• A high school diploma or GED equivalent is required.
• Concentration in marketing, communications, e-Commerce, business or related major is highly preferred. High level of proficiency in internet marketing concepts & practices, including the ability to conceptualize user navigation/flow through new online services. Proficiency with PC and familiarity with MAC hardware, high proficiency with Google and Microsoft Office applications, proficiency in use of the online and mobile technologies, proficiency in direct marketing, proficiency in Powerpoint to create presentations and handouts, ability to understand market research.
• 3 to 5 years work experience digital media; planning, development, search engine optimizations, paid search, display media, social media and shopping or partnership feeds. Must possess knowledge of analytics and user experience, website management and direct mail required, be knowledgeable in research analysis, internet environment, survey methods, regulatory compliance and current business and marketing trends. Thorough understanding of internet environments and web site development.
  
  Exceptional knowledge of the English language is particularly important.

• Monday-Friday 8:00 a.m.
  
  -5:00 p.m.

We are an Equal Employment Opportunity employer as defined by the EEOC (Equal Employment Opportunity Commission).