Digital Marketing Manager

Beztak, a national Real Estate Development, Construction and Property management company, wants you to join our family of talented individuals. We are seeking to hire a Digital Marketing Manager to join our team, in-person in Farmington Hills, MI.

• Maintain a strong knowledge of various company marketing tools and programs including Yardi, Rent Cafe, G5 websites, G5 CMS, Manage Engine Ticket Center and others as needed
• Partner with web company to manage the design and build of property websites
• Craft creative copy for websites and ensure content is monitored and updated regularly and as needed
• Collaborate with the Director of Digital Marketing and website provider on digital marketing initiatives to manage, analyze and execute implementation of SEO/SEM strategy – keeping pace with industry trends
• Evaluate various marketing software and systems to make meaningful recommendations of new products that will enhance the site team ability to rent apartments and offer superb customer service
• Coordinate new product launches and collaborate with the internal training department on best practices training procedures
• Perform regular marketing software audits and manage product enhancements
• Initiate marketing software and product start-ups at property takeovers
• Manage all property photography: inventories current selections, makes recommendations and coordinates photo shoots and shot lists, catalogues, and uploads images to various feed sources for online display
• Assist in creation of marketing materials for apartment projects (branding, floor plans, brochures)
• Partner with Regional Managers to create marketing plans and content for email blasts and outreach for properties with occupancy challenges
• Ensure quality and brand stands are met

• Customer Service Orientation – extends to both internal and external customers.
• Strong project management skills
• Confident and dynamic personality
• Strong creative outlook
• Proficient computer skills including but not limited to Microsoft Office, Google Docs, and marketing programs.

• Bachelor’s degree in Marketing or similar, preferred
• 1-2 years’ experience in marketing, preferred
• On site property management experience, a plus

Beztak has an exciting, growth-focused culture, and we strongly believe in promotion from within. While certain positions require past work experience in a specific role, you don’t have to have any experience in property management to join the Beztak team. Beztak culture is one that is built upon the three E’s:
Excellent, Ethical and Effective, and we pride ourselves on benefits programs and perks that take care of our team.

Some of our most popular benefits include:

• 401(k) with an employer match for every dollar contributed, up to 6% of eligible compensation
• Generous Paid Time Off in addition to paid company holidays and a “Float” Holiday to celebrate a day or holiday that you hold special
• Life Insurance, provided at no cost to the employee.
• Five medical plan options – several including a Health Savings Account with an employer contribution
• Employee Assistance Program – free, and confidential services for a variety of needs: counseling, pet care, financial services, vacation planning, and more!
• Employee Referral Program
• Tuition Reimbursement Program