Marketing Specialist

Overview

Location: Hybrid – Farmington Hills, Michigan

Employment Type: 5-Month Contract

Compensation: Competitive pay

Benefits: Competitive benefits package starting Day 1

Reliance One, Inc. is seeking a Marketing Specialist to plan, implement, and evaluate marketing activities that support the promotion of a full portfolio of quality products across the North American region. This role will contribute to strategic marketing initiatives while supporting digital marketing efforts and collaborating closely with internal teams and external partners.

The Marketing Specialist will assist with responsibilities typically handled by both a Digital Marketing Coordinator and Head of Marketing, helping ensure consistent, effective communication across multiple platforms.

• Manage product- and sales-channel-specific content for customer communication and promotion
• Coordinate with multiple agency partners, including PR, influencer marketing, printing, and fulfillment services
• Implement and execute marketing strategies for the North American region
• Communicate regional marketing initiatives to global teams and align goals across multiple functions
• Collaborate with sales, product, category management, and customer service teams to ensure strategies are aligned and executed effectively
• Monitor and apply current digital marketing trends to deliver impactful messaging to target audiences
• Maintain web and social media presence; analyze visitor data to optimize engagement, reach, and user experience
• Plan, support, and evaluate trade shows and events, including pre- and post-event analysis
• Leverage CRM platforms to support communication strategies and foster collaboration between sales teams and customers
• Support the integration of multiple digital platforms into a cohesive and dynamic experience for internal and external stakeholders
• Coordinate with the Central Marketing office to ensure all communications meet corporate standards and align with overall strategy
• Stay informed on current marketing trends and market developments within the Automotive Aftermarket

To perform this role successfully, the individual must be able to carry out each essential duty with a high level of professionalism and attention to detail. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of marketing experience
• Automotive Aftermarket experience preferred
• Familiarity with CRM platforms, social media tools, and Adobe Creative Suite preferred

Reliance One, Inc. is an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants and prohibit discrimination and harassment of any kind, without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws.