Manager of Digital Strategy Detroit

Overview

We’re Hiring! Manager of Digital Strategy Detroit | Hybrid Work

Our Metro Detroit-area based PR & digital media agency is seeking a highly experienced, entrepreneurial Manager of Digital Strategy to join our growing team. This senior role is for a strategic leader with proven agency experience who thrives on high-level thinking, independent execution, and driving impactful results for both clients and the agency itself.

You’ll lead all online marketing and digital media initiatives across client accounts while owning and advancing the agency’s internal digital strategy. This is a hands-on yet visionary position for someone with deep expertise, entrepreneurial drive, and the ability to operate autonomously in a dynamic environment.

• Lead the development and execution of comprehensive digital strategies for clients, overseeing all online marketing and digital media initiatives including SEO, PPC, social media, content marketing, email, display advertising, and emerging channels—to drive measurable growth and ROI.
• Shape and implement the agency’s digital strategy, enhancing our online presence, brand visibility and lead generation.
• Provide high-level strategic counsel to clients and internal teams, conducting market/competitive analysis, trend forecasting, and data-driven recommendations to inform innovative campaigns and agency initiatives.
• Manage campaign planning, execution, optimization, and performance reporting across platforms, ensuring seamless integration with broader PR and marketing efforts.
• Collaborate closely with creative, account, and other teams to align digital strategies with client goals and agency priorities.
• Stay ahead of industry trends, tools, and technologies to continuously evolve strategies and maintain a competitive edge.

• 7+ years of proven agency experience in digital marketing/strategy, with strong track record leading successful client campaigns and internal digital projects.
• Entrepreneurial mindset with ability to identify opportunities, take initiative, and drive growth independently.
• Exceptional strategic thinking paired with hands-on expertise across digital channels (web, social, paid media, analytics, etc.).
• Ability to work autonomously, manage multiple priorities & deliver results in a fast-paced agency setting.
• Deep knowledge of digital tools and platforms (e.g., Google Analytics/Ads, Meta Business Suite, SEO tools, CRM systems). Light Html
• Strong analytical, communication, and presentation skills to translate data into actionable, high-impact strategies.
• Passion for the evolving digital landscape, curiosity, and adaptability.

• We offer:
  Competitive salary commensurate with experience, skills, and proven drive
• Hybrid work in Metro Detroit

If you’re a seasoned digital strategist who combines big-picture vision with executional excellence, we’d love to hear from you.