Area Manager, Management Business Management

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California.

MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Located in Houston, TX Morales Beverage Group seeks an
Area Manager
for the Dallas territory. We have a competitive compensation package with a wide range of benefits for full-time employees.

Reporting to the Regional Branch Manager, the Area Manager is responsible for leading and overseeing sales operations within an area. The position involves developing and implementing sales strategies to drive revenue growth and achieve performance targets. The Area Manager will manage and support a team of sales executives and merchandisers, while providing coaching and development to enhance their effectiveness and productivity.

Key responsibilities include setting and tracking sales goals, analyzing performance metrics, and ensuring the team meets or exceeds sales objectives. The Area Manager also works to build strong customer relationships, identify market opportunities, and monitor competitive activities to ensure the area’s success. The Area Manager’s leadership and strategic vision will be crucial in driving sales performance and profitability across the area.

• All-In:Being Accountable;
  If it’s up to be, it’s up to me.
• People:Growing and building partnerships within a family dynamic.
• Future Thinking:Innovative and disruptive in our approach.

• Create and execute the area planning, process and business strategy
• Develop and achieve area KPIs
• Monitor YTD and MTD progress of the team and individuals
• Conduct weekly KPI progress meetings then document in Paylocity under Journals
• Partner with HR to develop and document PIPs (Performance Improvement Plan) for low performers
• Facilitate formal training and development (PPT, Book Review, video, etc.)
• Ensure you and those on your team attend and participate in various mandatory company meetings
• Be a brand ambassador by communicating brand strategy, standards, and prioritization to area sales executives
• Ensure Mexcor standards and guidelines are followed- pricing, programming, expenses, reporting, confidentiality, A/R, logistics and orders
• Travel with your team members at least once a month and observe and assist sales executives in the sales process
• Oversee chain calls and develop relationships with chains and key accounts
• Ensure all accounts in your area have your business card, met you and understand you are the contact person for any issues with a sales executive in your area
• Network and identify outside talent for potential opportunities within Mexcor
• Serve as backup to other Area Managers and open positions on your team

• Collaborate with General Sales Manager to strategize on issues that disrupt goal achievement
• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
• • Being approachable at all times
  • Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• E…