Brand & Creative Specialist

Overview

The Final date to receive applications is January 30, 2025 EOB. Please attach your cover letter, resume and a strong creative portfolio with your completed application. These documents are required to be considered for the position. At the Fargo Park District, our mission is to grow community through places, spaces, and experiences, and our brand is how that mission comes to life visually.

The Brand and Creative Specialist plays a pivotal role in shaping and maintaining the visual identity of our organization. This position is responsible for designing impactful graphics across a variety of platforms and ensuring consistent brand management. The ideal candidate is a creative thinker with a sharp design eye, strong attention to detail, a strong sense of typography and visual hierarchy, and a passion for using design to grow community through places, spaces, and experiences.

• Brand Stewardship & Visual Identity
  • Serve as a steward of the Fargo Park District brand, ensuring consistency, quality, and alignment across all visual materials.
  • Develop, refine, and maintain logos and brand elements that clearly communicate the Park District's identity and values.
  • Ensure adherence to brand guidelines while thoughtfully evolving visual systems as needed.
  • Maintain and apply the Fargo Park District visual identity across all creative touchpoints.
  • Advocate for design excellence and brand consistency on every project.
  • Apply an understanding of ADA compliance and accessibility best practices in design.
  • Tell stories visually by conveying brand personality, tone, and messaging through design.
• Graphic Design & Creative Production
  • Design and deliver high-quality creative assets for marketing, brand, and campaign initiatives, including social media graphics.
  • Create visually engaging layouts for reports, documents, marketing materials, and digital assets.
  • Design clear, effective indoor and outdoor signage that enhances way finding and user experience.
  • Develop user-friendly, visually appealing maps for facilities, parks, and events.
  • Create engaging, on-brand assets that reflect the Fargo Park District's personality and values.
  • Comfortably switch between design formats, platforms, and priorities while maintaining quality and consistency.
  • Coordinate with print vendors and external partners to ensure high-quality production and timely delivery of creative materials.
• Presentations & Internal Communications
  • Design compelling PowerPoint and presentation materials that support storytelling, public engagement, and internal communication.
  • Collaborate with departments to translate complex ideas into clear, accessible visual content.
• Digital Asset Management
  • Organize, maintain, and manage digital assets across platforms to ensure files are accessible, up to date, and brand compliant.
  • Support ongoing improvement of digital asset management practices, including file naming conventions, version control, and archiving.
• Collaboration & Creative Support
  • Partner closely with Communications, Marketing, and program teams to bring ideas to life visually.
  • Support major initiatives, campaigns, and community projects with cohesive creative assets.
  • Manage multiple design projects simultaneously with cross-functional teams, while meeting deadlines, maintaining quality and keeping the end park user top of mind.
  • Collaborate and contribute to campaign ideation, creative brainstorms, and concept development.
  • Monitor industry trends and community culture to help inform creative direction and design decisions.
  • Support creative solutions that align with communication goals and improve audience engagement.
  • Incorporate feedback from stakeholders while maintaining creative integrity and brand standards.

• A Bachelor’s degree in graphic design, Visual Communications, Marketing, or a related field and 3+ years of demonstrated experience in graphic design, including logos, layouts, presentations, signage, and event or campaign graphics is required or equivalent proven experience in a similar creative role.
• Strong proficiency in Adobe Creative Suite, Canva, and Microsoft Office products.
• Demonstrated experience managing and designing for multiple brands or sub-brands within a larger organization.
• Excellent attention to detail with the ability to balance creativity and consistency.
• Strong organizational and project management skills in a fast-paced, collaborative environment.
• Clear communicator who can give and receive feedback with professionalism and diplomacy, and adapt communication style based on audience and project needs.

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