Sales Representative: SALES

Sales Representative – Beer, Wine & Spirits

Job Category: Sales - Selling
Requisition Number: SALES
010978

• Posted:
  December 2, 2025
• Full-Time
• Location:
  
  3101 Peger Rd, Fairbanks, AK 99709, USA

Salary range: $43K - $60K, depending on experience

• Manage an assigned territory by keeping abreast of business conditions, recognizing new opportunities within each account and keeping the necessary account records.
• Develop the trust and confidence of the retailer as a merchandising consultant.
• Compile lists of prospective customers for use as sales leads, based on information from newspapers, business directories, and other sources.
• Travel throughout assigned territory to call on regular and prospective customers to solicit orders or talk with customers on the sales floor and by phone.
• Prepare for each sales call by establishing a customer history, credit information, suggestively selling, troubleshooting, knowledge of the company’s abilities, etc.
• Prepare timely and accurate reporting to sales management on a variety of sales distribution and promotion issues.

• Maximize sales results through effectively pre-planning and executing daily, weekly, and monthly objectives and developing a sound knowledge of the products and a working knowledge of competitive products.
• Make persuasive presentations, answer questions, overcome objections, and present proof of proposals.
• Display or demonstrate product, using samples or catalog, and emphasize salable features. Quote prices and solicit orders with the assistance of a current price book.
• Make sales and follow up calls to customers and prospects presenting our brands of products.
• Write orders, design displays, and organize on‑site promotions.

• Understand in‑store merchandising principles and effectively apply these principles in assigned retail accounts.
• Influence each retail account to use shelf management, cold box, and floor display guidelines to maximize sales opportunities.
• Use point‑of‑sale materials to increase merchandising success.

• Keep all products properly rotated, dusted, rebated, cleaned, and stocked at appropriate levels.
• Adhere to the company’s professional dress and appearance policy at all times, projecting a positive image of the company and our product line.
• Safely perform job duties; considerate to themselves and others.

• High school diploma or GED preferred; one to two years of related experience or training; or equivalent combination of education and experience.
• Must be 21 years of age.
• Must have valid driver’s license, good driving record, proof of auto insurance (SR‑22 is not acceptable), and own means of reliable transportation.
• Prefer beverage sales and/or merchandising experience, knowledge of the local market, customer service skills, and experience in the distribution industry.
• Excellent communication skills, both written and verbal.
• Must be self‑motivated, a self‑starter, and able to work with very little direct supervision.
• Highly organized, with a strong ability to work quickly and accurately while handling competing priorities.

• Use of pallet jacks and hand carts are required to load and unload products for use in customer locations.
• Frequently lift and/or move 10-40 pounds and occasionally move/push or pull of up to 250 pounds (loaded hand cart or pallet).
• Regularly stand, walk, lift product floor to waist, shoulder to overhead, use hands to finger, handle, or feel objects tools or controls; reach with hands and arms; talk or hear. Occasionally required to sit, climb or balance, stoop, kneel, or crouch.

• This position will be performed at Fairbanks, Alaska.
• Noise level is usually moderate, occasionally high due to outside environmental noises.