Brand Manager - Righteous Felon

Overview

Brand Manager at Righteous Felon Craft Jerky (RTZN Brands, LLC).

Location:

Remote / Hybrid (Preferred Greater Philadelphia Region). Department:
Marketing.

Reports To:

VP of Marketing.

Employment Type:

Full-Time.

About Righteous Felon: A premium craft meat snack brand with bold flavors, clean ingredients, and an unapologetic voice. We operate in a growing $6B+ category and focus on fun, better-for-you protein snacking. Our distribution includes online, Amazon, Tik Tok, Costco, Wawa, Target, Kroger, and more, with notable momentum including Inc. 5000 (#1316) and Instacart’s Top Emerging Brand in 2025.

Our culture: A small-but-mighty team where everyone wears many hats. We value ownership, speed, experimentation, and collaboration. We are employee-owned and emphasize clear ownership, tight decisions, and a bias for action. We seek individuals who want to build, learn, and contribute in a fast-paced environment.

You will build for our core consumer: the Rebel with a Code. They are a culture-aware, fast-deciding 30–40-something who values protein-centric snacks with a strong brand story, great design, and a distinctive voice. As Brand Manager, you will own the brand strategy and bring it to life across retail, e-commerce, packaging, creative, partnerships, and campaigns, ensuring consistency across media, digital, print, and merch.

You will translate consumer insights into growth through positioning, launches, and integrated marketing that drives awareness, trial, and repeat. This role requires strategic vision, discipline, urgency, and a genuine obsession with AI and automation as accelerators for creativity, speed, and insights.

• Brand Strategy & Positioning
• Own and evolve the Righteous Felon brand strategy to drive relevance, differentiation, and long-term growth
• Translate consumer insights into clear positioning, messaging pillars, and brand storytelling that feels bold, authentic, and “outlaw”
• Ensure brand consistency across all touchpoints—retail, experiential activations, trade shows, e-commerce, social, paid media, PR, brand partnerships, packaging, and community events

• Go-to-Market Leadership
• Co-own the brand’s growth strategy with the CEO and VP of Marketing
• Translate consumer, category, and channel insights into a clear brand plan and prioritized go-to-market plays, including launch briefs, messaging, creative direction, channel plans, and retail/e-commerce activation
• Lead end-to-end go-to-market planning for new products, limited-time drops, and seasonal initiatives
• Build launch plans that integrate creative, media, retail execution, sampling, influencer/creator activity, and e-commerce conversion
• Coordinate cross-functional execution with Sales, E-commerce, Operations, Creative, and Finance to ensure timely, on-budget launches

• AI, Automation & Standardization
• Build AI-enabled workflows that accelerate brainstorming, concepting, campaign briefs, drafts, and testing plans
• Synthesize insights from reviews, social comments, retailer notes, dashboards, and more
• Enable rapid iteration of messaging, creative angles, data interpretation, and sell stories
• Create and maintain a prompt + template library aligned to brand standards
• Set up lightweight automations to reduce manual work and keep the team aligned
• AI-assisted, human-owned: use AI to draft and explore, but own final work—maintain accuracy, compliance, and brand voice

• Integrated Marketing & Campaign Development
• Develop campaigns to grow awareness, drive trial, and increase repeat purchase across DTC and retail
• Collaborate with internal and external creative resources to deliver high-performing assets
• Partner with Performance Marketing to align brand-building and demand-driving efforts across channels

• Consumer Insights & Category Intelligence
• Monitor category, competitor, and cultural trends to keep the brand ahead
• Use customer data, reviews, social listening, retailer feedback, and performance analytics to inform strategy
• Conduct post-launch retrospectives to identify learnings and improve future performance

• Retail & Shopper Marketing Support
• Partner with Sales to support retailer needs with compelling sell stories, product…