Senior Director, Portfolio Marketing Business Partner - WEX

Overview

Senior Director, Portfolio Marketing Business Partner - WEX – POSITION PROFILE

Responsible for aligning Marketing efforts with business unit priorities, customer needs, and portfolio strategy to deliver impactful, outcome-driven value propositions. Leverages market and competitive intelligence, partners closely with each P&L to develop and execute marketing strategies to position products and services effectively to drive demand and support sales. Aligns marketing efforts to portfolio value proposition, facilitates the end-to-end portfolio management process, and coordinates marketing needs for full portfolio lifecycle.

Gather business requirements, translate them into marketing specs, and coordinate shared marketing resources.

• Drives marketing efforts to enable portfolio strategy and enhance market positioning
• Portfolio Marketing:
  Creates strategies to position Ricoh’s solutions effectively, aligning with business goals to drive awareness, growth, and consistent messaging. Leverages market intelligence and customer insights for refinement.
• Portfolio Management:
  Coordinates process inside of Marketing to generate portfolio GTM strategy jointly with BU stakeholders.
• Works closely with the Go-To-Market team so set campaign vision and budget:
  Partners with GTM activation team to define the campaign roadmap, scope, objectives and budget in line with overall portfolio strategy.
• Market Insights and Analysis:
  Gathers and analyzes market-specific data to identify trends, inform decision-making, and refine strategies.
• Performance Optimization:
  Works with BU leadership team to analyze business performance, generate insights, and refine marketing strategies for continuous improvement.
• Knowledge of annual and mid-term business plans and understanding of market trends, to make recommendations relating to go-to-market strategies.
• Has a deep understanding of the needs of BUs and markets the portfolio, creating value propositions to meet customer needs
• Responsible for customer segmentation, competitive and Market intelligence and analysis, product performance analysis, and portfolio marketing messaging that resonate with the Market and Customers.
• Responsible for understanding market trends, competitive landscape, customer needs and requirements in key environments to guide messaging and go-to-market deliverables.
• Strong background in defining and managing portfolio brand strategy. This includes aligning branding efforts with Ricoh’s business objectives and ensuring consistent and cohesive branding across all channels.
• Proficient in creating portfolio-driven content that effectively communicates Ricoh’s value proposition. This involves developing content that resonates with target audiences and supports marketing campaigns.
• Adept at creating and executing personalized marketing strategies that enhance campaign execution and support demand generation. This involves understanding customer behavior and preferences to tailor marketing efforts effectively.
• Able to gather and analyze market data, customer insights, and competitive intelligence to inform strategic decisions and create effective marketing content.
• Project management skills are crucial for coordinating and executing marketing strategies. This includes managing timelines, budgets, and resources to ensure successful implementation. Probably more centered on a specific group and not across all but having the knowledge of managing and leading a project is an asset in all instances.
• Communication, collaboration and interpersonal skills are necessary to work effectively with various departments and stakeholders. The team should be able to articulate marketing strategies and insights clearly and build strong relationships with partners.
• Familiarity with marketing technologies and tools, such as CRM systems, marketing automation platforms, and analytics tools, is important for executing data-driven marketing strategies.
• The ability to identify challenges and opportunities within the market and develop innovative solutions to address them is key to staying competitive and differentiating Ricoh.
• Marketing Strategy in concert with…