Area Sales Manager – Wales & West Region

Mission

The role of the Area Sales Manager is to own the customer base within a given postcode area, build strong working relationships with existing and new clients, and leverage the full width of Schneider Electric’s offers and services. You will be responsible for achieving all targets set relating to orders, sales, profitability, and strategic initiatives within your customer base. You will need to build a strong internal network to support your customer base, develop deep customer relationships at all levels, and lead very strong customer and prospect engagement.

The role covers electrical distributors, contractors, and wider business development.

• Area Sales Strategy – Create a strong area sales strategy that results in growth for the area, with clear targets for existing customer growth/saturation and new customer acquisition, and strong links with channel and offer marketing.
• Financial KPIs – Meet or exceed all KPIs set, focusing on orders, sales, margin, new customer acquisition, and opportunity win rate; manage MDF and expense costs.
• Key customer relationships – Develop, hold, and nurture key relationships across your account portfolio in all channels (distribution, panel builders, contractors), and deepen these relationships to grow the business.
• Forecasting – Attend and provide formal rolling forecasts by quarter, monthly forecasts to the business, and semi‑formal forecasts as required by the Regional Director.
• CRM excellence – Lead in CRM usage, documenting all customer interactions and managing opportunities, embedding a culture of CRM excellence.
• Pipeline management – Run robust pipeline management across the area with short, medium, and long‑term views of projects; sell ‘Schneider End to End’ and align offer mix with channel/segment markets; improve win rate and time to close.

• Sales Management – Experience as a high‑performing sales professional and part of a high‑performing sales team.
• Strong influence and convincing skills.
• Excellent negotiation skills.
• Highly organised with good planning skills.
• Good general business sense and awareness of macro market trends.

• General Business Degree or equivalent work experience.
• Professional sales training.

At Schneider Electric, Diversity & Inclusion is at the heart of our organisation. We recognise that embracing diversity unlocks innovation and creativity and fosters collaboration, and we want our employees to reflect the diversity of our communities and customers. “We are proudly participating in the Disability Confident Program offering support to people in the workplace who consider themselves living with a disability.”

We are looking for IMPACT Makers – exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitisation. Join us to contribute to a more resilient, efficient, and sustainable world.

Competitive salary & bonus scheme, 28 days annual leave + public holidays, holiday buy & sell programme, pension scheme, employee share ownership programme, various health & wellbeing support options, gym flex, open talent market (internal mobility opportunities + access to mentors & projects globally), shopping & dining discounts, learning portal and much more.

Please submit an online application to be considered for any position with us. The position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and inclusion is one of our core values. We uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value.

Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity.
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

€36 billion global revenue
+13% organic growth
150,000+ employees in 100+ countries
#1 on the Global 100 World’s most sustainable corporations