Business Development Associate

Business Development Associate – Lightfoot

We’re looking for a proactive, results‑driven Business Development Associate to grow Lightfoot’s market presence by engaging businesses operating car and van fleets, securing meetings that lead to product demonstrations and sales.

• Generate high‑quality leads and book qualified meetings that directly contribute to sales growth.
• Hit activity targets and KPIs, focusing on consistently achieving “Meetings Booked & Attended” goals.
• Ensure every interaction is professional, positive, and leaves prospects with a great impression of Lightfoot.
• Keep Salesforce fully updated with calls, emails, and meeting outcomes so the team always has accurate information.
• Work closely with colleagues across the business to answer questions and ensure prospects clearly understand our product and service.
• Share useful feedback and themes from conversations to help improve team performance and prospect engagement.
• Provide weekly updates on activity and results to support team progress and celebrate successes.
• Look for small ways to make processes smoother and conversations more engaging, keeping the role fast‑paced and exciting.

• Ambitious, results‑driven, self‑motivated with a proactive “hunter” mentality.
• Confident communicator with excellent telephone manner and the ability to adapt style to different audiences.
• Organised, detail‑focused, comfortable managing time effectively in a fast‑paced environment.
• Prior experience in cold calling or lead generation is an advantage, with proven resilience and drive to hit targets.
• Strong computer literacy and ability to learn new systems and processes quickly.
• Personable, outgoing, adaptable, enthusiastic for digital products such as mobile apps and web portals.

Join Lightfoot to play a pivotal role in expanding our market presence and accelerating adoption of our technology.